product marketing course

Top 10 Product Marketing Courses

If you’re interested in learning Product Marketing, we’ve put up a list of the Top 10 Online Product Marketing Courses for 2021. There are both free and paid courses on this list to assist you to learn product marketing. In addition, the courses on the list are appropriate for beginners, intermediates, and experts.

List of Top 10 Product Marketing Courses

1. Become a Product Marketing Manager (Udemy)

Learn how to become a product marketing manager from someone who has worked in product marketing for small, medium, and large software firms such as Sony for years. Your lead instructor has an MBA from the top marketing school in the United States and works in San Francisco’s product marketing core.

What you will learn – 

  • Potentially Get Hired As A Product Marketing Manager.
  • Product Management.
  • How To Launch A New Product.
  • Market research.
  • Branding.
  • Product marketing strategy.
  • Product Marketing Psychology.
  • Marketing & Lead Generation.

Pre-requirements – 

The Willingness To Learn

Who can take this course –

 Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k

Duration – 17 hours 

Instructor – Dekker Fraser

2. Product Strategy (Kellogg School Of Management)

Individuals who are already involved in designing or delivering product strategies might benefit from this program’s guidance in developing a mentality that prioritizes product strategy as a means of growth. This class will teach you how to efficiently examine new product prospects in order to arrive at “go” or “no-go” decisions, as well as how to evaluate the benefits and disadvantages of various business models, such as SaaS or Pivot, when your existing business model is not providing company development. You will be armed with all of the tactics employed by top technology-driven firms for day-to-day business success after completing the program.

What you will learn – 

  • Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently.
  • Assess the pros and cons of various business models including SaaS and pivot to another business model when your current one isn’t delivering growth.
  • Develop a go-to-market strategy using the 7-Elements Framework.
  • Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management.
  • Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com, and Facebook.
  • Create agile requirements grounded in the ‘jobs-to-be-done’ framework, user stories, and epics.
  • Manage partner ecosystems and learn how to create win-win partnerships.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave.
  • Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D.
  • Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn’t ‘tech’
  • Professionals wanting to take on a more formal product management role.

Duration – Self Paced

Instructor – Mohanbir Sawhney

3. Product Marketing for Technology Companies (Udemy)

Finally, building a compelling positioning and multilayered messaging for a product or product line is what product marketing is all about. Getting to that point successfully is no easy task, as it necessitates expert communication both within and beyond the organization. Product marketing is also in charge of supporting the marketing funnel, managing product-focused campaigns, coordinating successful product releases, and offering robust sales enablement to help the company meet its financial objectives and enhance customer loyalty.
These abilities are taught through practical examples and straightforward explanations in this course. It goes through the essential engagement with prospects, customers, and various business units inside a firm, as well as ownership and best practices, in order to realize the goals of an ambitious technology company.

What you will learn – 

  • Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team.
  • Define different types of product launches and their deliverables which are recognized across both product and marketing.
  • Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information.
  • Create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling.

Pre-requirements – 

  • A basic understanding of sales and marketing and their respective roles within the company.
  • A basic understanding of the marketing funnel, lead nurturing, customer retention, and campaigns.
  • A basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.

Who can take this course – 

  • You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.
  • You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.
  • You already have many years of experience in the role and are looking for new inspiration and strategies.
  • You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.

Duration – 3 hours 

Instructor – Lucas Weber

4. Managing Product Marketing (Pluralsight)

A successful go-to-market strategy product launch opens the stage for future product development. In this course, Managing Product Marketing, you’ll learn how to collaborate effectively with your product marketing team so that you can successfully move goods from concept to market. To begin, you’ll learn about product marketing, how to construct a marketing plan, and how to align important product and customer metrics. After that, you’ll learn how to successfully express the product’s message. You are the product expert, and it is your job to explain why this product is important and what the customer will gain from buying it. Finally, for a successful launch, you’ll learn how to collaborate with product marketing. It is their responsibility to spread the word about your fantastic offering. You must be present to ensure proper communication. When you finish this course, you’ll have the skills and knowledge needed to work effectively with product marketing and launch a product.

What you will learn – 

  • What Role Does Product Marketing Play?
  • Communicating with Product Marketing for a Successful Launch.
  • Ensuring a Successful Launch with Product Marketing.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 40 mins

Instructor – Jillian Kaplan

5. Product Launch: How to Go to Market Product Marketing Plan (Udemy)

Learn how to go to Market product marketing plan from someone who has worked in product marketing for small, medium, and large software firms such as Sony for years. Your lead instructor has an MBA from the top marketing school in the United States and works in San Francisco’s product marketing core.

What you will learn – 

  • How to launch a product and take it to market.
  • How to develop a marketing plan.

Pre-requirements – 

No prerequisites are needed. 

Who can take this course –

Entrepreneurs, product managers, marketers: anyone launching a new product

Duration – 4.5 hours 

Instructor – Dekker Fraser

6. Digital Product Management Specialization (Coursera)

This Specialization is for current and new product managers working in digital who wish to develop their products and teams using a portfolio of modern methods. You’ll learn about product design applications, hypothesis-driven development, and agile development in five courses, all of which are at the heart of modern product management.

What you will learn – 

  • Create and manage a team charter that drives alignment and autonomy.
  • Lead from the front with actionable design narrative on your customers.
  • Create a culture of experimentation with hypothesis-driven development.
  • Instrument relevant, actionable analytics into your product program.

Pre-requirements – 

Some familiarity with software development is helpful, but not required.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Alex Cowan

7. Product Marketing: Product Research, Pricing, Personas, and OKRs (FutureLearn)

Do you want to certify your product marketing skills and advance your career in product marketing?
Join the Product Marketing Alliance (PMA) for this professional certificate course to learn about the what, why, and how of product marketing.
From product research to optimization, you’ll learn everything there is to know about product marketing in these two courses and gain a PMMC certification to establish your abilities to companies and distinguish your product marketing CV.

What you will learn – 

  • Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing.
  • Stand out in the job market – more and more employers request PMMC certification as a prerequisite for job seekers.
  • Advance up the career ladder with your newfound knowledge, skills, and product marketing network.
  • Become the total package. Product marketing is an incredibly varied role. Our curriculum covers all the nooks and crannies.
  • Show off to your peers with a shiny new certificate.

Pre-requirements – 

There are no prerequisites to joining this course, just enthusiasm to learn.

Who can take this course – 

This professional certificate has been built with both product marketing novices and more experience marketing managers in mind.

Duration – Self Paced

Instructor – Bryony Pearce

8. Creating a Need for Your Product (Alison)

Pam Marrone, the founder of AgraQuest, is featured in this free online product marketing course. AgraQuest is a company that created a pioneering bio-pesticide that revolutionized the way food is grown using pesticides and made food safer for customers. She’ll talk about how she led AgraQuest to become the industry leader in bio-pesticides, how she found a niche in the pesticide market, and more.

What you will learn – 

Upon completion of this course, you will be able to: – Explain how AgraQuest came about from a simple idea to a multimillion-dollar company, Discuss the key values required of a team member to work in AgraQuest,  Understand the lessons learned and conflicts encountered while trying to market the product and provide an overview of how AgraQuest work and their goal to change the food industry.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 3 hours

Instructor – Pam Marrone

9. Learn Strategic Product Marketing (PMM Bootcamp)

The Product Marketing Bootcamp is the first online course that teaches end-to-end product marketing fundamentals.
It’s not just about studying; it’s also about doing. You’ll get how-to guides and templates to help you prepare for your job or interview right now, in addition to comprehending the ideas.

What you will learn – 

  • Market and user research.
  • Competitive analysis.
  • Marketing strategy.
  • Positioning.
  • Marketing plans.
  • Acquisition and engagement marketing strategies.
  • Behavioral analysis, customer feedback, and A/B testing.
  • Metrics and performance tracking.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

  • New product marketers who want to learn foundational skills and frameworks.
  • Career changers looking to transition into product marketing. 
  • New tech marketers (in content, growth, acquisition, etc) who want to understand how their work fits into the overall picture of marketing strategy and execution.
  • Mid-level product marketing managers who want to understand a structured process for product marketing.
  • Cross-functional team members (product management, research, operations, engineers) who are interested in learning more about product marketing.

Duration – Self Paced

Instructor – Melinda Chung

10. Product Marketing Essentials (Stanford)

Do you think you’ve come up with a game-changing product concept? Even the best concept won’t get off the ground unless you understand your target customers’ fundamental needs and desires. You may position your product to fit your clients’ demands by understanding variables that motivate their behavior. This course will teach you how to figure out what motivates clients in your target market and how to use that knowledge to seize the finest market possibilities.

What you will learn – 

  • To spark new product ideas with frameworks for brainstorming and ideation.
  • To use segmentation techniques to identify your prospects and their needs.
  • To position your product so it has economic and psychological value.
  • To focus your efforts on the most strategic growth opportunities.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Conclusion – 

These were the 10 Best Product Marketing Courses available online. We hope you found what you were looking for. Hope these courses will assist you in becoming a Product Marketing expert. Take a look around to see what other courses are available in related fields. Wish you all the best and Happy Learning!

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