social media marketing courses

Top 10 Online Social Media Marketing Courses

If you want to increase brand visibility while also acquiring a dedicated following, social media marketing courses are the way to go. There is an online course for everyone, whether you are new to social media or have been doing it for a long.
This article contains a list of 10 free and paid online social media courses that are both trustworthy and accessible.

List of Top 10 Online Social Media Marketing Courses

1. Social Media Marketing MASTERY (Udemy)

This Udemy course is a must-have for everyone who wants to be successful with social media marketing. You’ll discover the concepts and methods that work for us and that we’ve successfully used to create high-converting ads for over 500 businesses and clients! Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, WordPress, Blogger. We’ve got you covered with this top-rated course for social media marketing! Stop wasting money on adverts that you don’t need. Finally, get rid of paid online marketing, All marketers and business owners need to know how to optimize their social media accounts. Take action now and start learning social media marketing on 10+ platforms!

What you will learn – 

  • Understand everything about Social Media Marketing.
  • Create highly optimized and high quality paid ads on all Social Media platforms.
  • Learn Instagram Marketing A-Z and how to monetize the social platform.
  • Learn Twitter Marketing strategies for laser focused ads.
  • Master YouTube marketing, including: layout, content creation, and video ads.
  • Optimize your LinkedIn profile and use LinkedIn ads to grow your business.
  • Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
  • Learn social media marketing posting automation via IFTTT.
  • Learn the power of Pinterest promoted pins and all the Pinterest Marketing strategies we implement for our clients.
  • Use Google Business to benefit your local business and help your Search Engine Optimization.
  • Become a Facebook Ads Expert.

Pre-requirements – 

No prerequisites are needed.

 Who can take this course – 

  • Anyone looking to master the most highly targeted and cheapest advertising strategies online.
  • New or Advanced marketers looking to learn how to create ads on all the social media networks.
  • Business Owners.
  • Influencers / Bloggers / Celebs / Public Figures.
  • Social Media Marketing Employees.

Duration – 9.5 hours

Instructor – Coursenvy

2. Social Media Marketing – Complete Certificate Course (Udemy)

On Udemy, The most complete and best-selling social media course – For the rest of your life, you’ll have free access to all updates!
Are you ready to go viral with your company? With our comprehensive social media course, you can harness the power of social media. From Twitter and Facebook to blogging, social media automation, G+, and content marketing, we’ve got you covered.
Are you ready to join the next generation of business executives? Use social media to benefit your company, organization, and career.
Join the latest social media course and discover how to boost sales, acquire new consumers, and master social media with unlimited & lifetime access.
Thousands of clients are waiting for you to discover social networking sites like Twitter, Facebook, LinkedIn, Youtube, Pinterest, and G+.

What you will learn – 

  • Understand the social media foundations.
  • Be able to fully audit their organisation.
  • Plan goals and create a vision.
  • Build a social media strategy.
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.
  • Use advanced features of the most popular social networks.
  • Understand the wide scope of social media.
  • Understand the risks of social media.
  • Use social media not just for marketing, but for customer services & PR.
  • Understand the fundamentals of content marketing.

Pre-requirements – 

You should have a business need for social media – either as someone who is an entrepreneur or within an organization.

Who can take this course – 

  • Those looking for a comprehensive social media certificate.
  • This course is not for personal use of social media.

Duration – 2.5 hours

Instructor – SO ME Academy

3. Social Media Marketing Specialization (Coursera)

This is another Northwestern University specialist program that will teach you how to manage your social approaches, grow your online audience, and launch your social brand in five courses. This program is primarily focused on two major objectives: equipping you with social analytics tools and preparing you to become a social media influencer. Additionally, you will gain the expertise and resources necessary to develop a comprehensive social media marketing strategy, from consumer insights to final justifying metrics. Interactive quizzes, graded assignments, hands-on exercises, practice tests, and much more are included in the course to help you understand the ideas better.
The Social Media Marketing Specialization, unlike the other single courses described so far, is a set of courses that delve into the fundamentals of social media. Each specialized course featured hands-on projects that must be completed in order to receive certification.

What you will learn – 

  • What Is Social?
  • The Importance of Listening.
  • Engagement & Nurture Marketing Strategies.
  • Content, Advertising, and Social IMC.
  • The Business of Social.
  • Social Marketing Capstone Project.

Pre-requirements – 

No prerequisites are needed.

Who can take this course –  

Beginner Level (No prior experience required).

Duration – 7 months

Instructor – Randy Hlavac

4. Advanced Social Media Certification Training Course (Simplilearn)

This Advanced Social Media certification training will prepare you to work as a social media marketer in the business. This social media course will help you raise your brand and execute social campaigns by combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics.
This online Social Media Marketing course is designed to help you develop the abilities you’ll need for social media marketing by putting you through a variety of projects. You will master all aspects of social media marketing, including strategy, reputation management, influencer marketing, content marketing, and web analytics, with this social media course.

What you will learn – 

  • Social Media Foundations.
  • Advanced Social Media Marketing.
  • YouTube and Video Marketing.
  • Facebook Marketing and Advertising.
  • Social Media Tools.
  • Advanced Content Marketing.
  • Advanced Web Analytics.

Pre-requirements – 

There are no prerequisites for beginning this social media certification course.

Who can take this course – 

This Advanced Social Media Marketing training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

Duration – Self paced

5. Social Media Marketing Course (HubSpot)

It’s the only social media training you’ll ever need. The newly updated Social Media Certification will help you shape the discourse around your brand, establish loyalty, and attract new consumers and partners. Building a strong social media strategy will help you increase all of your other inbound marketing initiatives while also increasing brand awareness, spreading word of mouth, and attracting customers. To put it another way, social media is the pinnacle of inbound marketing. Learn how to design an effective social media strategy, set up social listening and moderation, generate social content, broaden your reach, thrive in digital advertising, analyze ROI, and more with HubSpot Academy professor Crystal King.

What you will learn – 

  • Develop an engaging and effective social media strategy for your business.
  • Build an inbound social media strategy that delights your customers and grows your bottom line.
  • Leverage the power of social media to transform your business and your career.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

  • Social Media Marketers.
  • Marketing Managers.
  • Aspiring Marketers.

Duration – 4:15 hours

Instructor – Crystal King, Brayton Ducharme, Dayne Topkin & Corey Braccialini.

6. Online Social Media Marketing Course with Certification (IIDE)

With this online social media marketing course, you’ll learn how to design targeted Organic & Paid Social Media Marketing Campaigns to increase brand awareness, get quality leads, and generate repeat sales.
By the end of this comprehensive online Social Media Marketing course, you’ll understand the technical aspects of running and creating both organic and sponsored social media marketing campaigns. The IIDE certificate attests to the information and abilities you have acquired.

What you will learn – 

  • Introduction to Facebook, Twitter, Instagram, Pinterest, LinkedIn and Snapchat.
  • Introduction to Facebook Ads and Instagram Marketing.
  • Building a Quality Customer Base Online from Scratch.
  • Audience Targeting Options – Demographics, Interests, and Behaviour.
  • Facebook and Instagram Ad Placement and Budgeting Options.
  • Various types of Ad Formats on Facebook and Instagram.
  • Importance of Landing Pages and Remarketing.
  • Deeper Understanding of Facebook and Instagram Ads.
  • Setting up Ads on Twitter and LinkedIn.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 20 hours

Instructor – Karan Shah, Arnold Pereira & Aneri Joshi.

7. Social Media Marketing Course (Futurelearn)

The planning step of a social media strategy is just the beginning. Once a campaign is online, it will require ongoing monitoring and management.
This social media management course will teach you how to communicate with your audience, from interacting with influencers to managing your online reputation during a crisis.
You’ll also learn how to leverage social media marketing analytics to gain insights into your audience and better your social strategy.
Understanding social marketing stats can help you manage your campaigns and plan your future social media strategy.
You’ll discover how to leverage social media marketing data to understand more about your target audience, as well as which aspects of your social media strategy are resulting in conversions.

What you will learn – 

  • Interacting with customers on social media.
  • Staffing social media for customer service.
  • PR disasters, recovery and contingency.
  • Research and identify your influencers.
  • Engaging influencers in your marketing campaign.
  • Measuring influencer activity.
  • Introduction to social media analytics and insights.
  • Recording your social media metrics and turning them into insights.
  • Common social media insights.
  • Always improving your social media performance.

Pre-requirements – 

It is assumed learners will have created social content as part of a multichannel marketing campaign, and have a basic understanding of social media metrics.

Who can take this course – 

This digital marketing course is aimed at current or aspiring social media managers.

Duration – 3 weeks

Instructor – Will Francis

8. Social Media Monitoring Course (Udemy)

Monitoring online interactions on social media is the first step to efficient social media management. In our NEW social media training course at social media monitoring, you’ll learn how to listen online.
If you don’t know where your clients are, you can’t design a sensible social media plan. Learn how to use social monitoring tools to locate hotspots of conversation and meet your customers where they are most comfortable. Master the science and art of social media monitoring and strike while the iron is still hot!
Learn how to use free social media monitoring tools and services to monitor Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums, and News.
Learn how to do content curation and identify online influencers using social media technologies. You’ll even see a live demonstration of Radian6 and hear how the teacher calculated the ROI of Obama’s Cairo speech using this premium service.
Start engaging your consumers and advocates in high-relevance, buyer-oriented dialogues with our online social media monitoring training now.

What you will learn – 

  • Key concepts and techniques of keyword phrase filtering.
  • How to research and validate the right keyword phrases to monitor.
  • Google Related Searches, Google More Like This and Google Insights for Search.
  • How to find online influencers and build lists.
  • How to curate content from your social media monitoring dashboard.
  • Benefits and drawbacks of monitoring with Google Alerts.
  • How to share your social media monitoring dashboard with your colleagues or clients.
  • The Future of Social Media Monitoring.
  • Shortcomings of Rich Text Analytics.
  • Facebook monitoring strategies.
  • Twitter monitoring strategies.
  • Linkedin monitoring strategies.

Pre-requirements – 

  • You must have a current browser.
  • You should know how to cut, paste, drag and drop.
  • You will need a gmail account.
  • You will need Facebook and Linkedin accounts.

Who can take this course – 

  • Marketers.
  • Sale Professionals.
  • Customer Service Representatives.
  • Product Development Specialists.
  • Researchers.
  • Public Relations Professionals.
  • Human Resources.
  • Recruiters.

Duration – 8 hours

Instructor – Eric Schwartzman

9. Advanced Social Media Certification Training (MarketMotive)

The Advanced Social Media training course offered by Market Motive is dedicated to educating and training participants in the realm of social media. This training includes advanced and up-to-date social networking tactics. Students can use this course to increase traffic to their website while also establishing and boosting brand value. Students will be able to understand how E-commerce and social media connections in this module.
This social media marketing course debunks common myths about the use of social media in marketing and teaches students how to tailor their social media strategy to their company’s objectives.

What you will learn – 

  • Draw more traffic to their site and promote a brand or product visibility and awareness.
  • Master advanced social media communication principles.
  • Understand the effect of emotions on sharing and how this impacts social exposure.
  • Comprehend the importance of forming social media strategies based on business goals.
  • Identify the three key areas of business that is affected by social media.
  • Understand which social media metrics to track a campaign.
  • Implement social media strategies to create effective marketing campaigns.
  • Develop relationships with influencers to help attract a large audience to a brand.
  • Create a list of KPIs for that is in sync with the social media goals of your firm.
  • Market a business through social media campaigns.

Pre-requirements – 

There are no prior requirements for this course.

Who can take this course – 

  • Entrepreneurs.
  • Social Media Consultant.
  • Public Relations/Brand Manager.
  • Blogger/Social Media Copywriter.
  • Media Relations Representative.
  • Online Community Engagement Manager.
  • Social Media Strategist/Specialist.
  • Public Affairs Officer.

Duration – 40 hours

10. Social Media Marketing Short-Term Course (NIIT)

Due to the increasing relevance of social media as a marketing channel for organizations, social media marketers are in high demand. This program will provide you practical experience developing social media marketing strategies and implementing social media marketing campaigns. Students will be able to learn how to develop a social media plan that works across all platforms (Facebook, YouTube, Twitter, Google, Instagram, Pinterest, Google Plus)
Create engaging material for your target audience.
Learn how to publish your material on social media by scheduling it.

What you will learn –  

  • Introduction to Digital Marketing.
  • Introduction to Social Media Marketing.
  • Defining Brand Medium.
  • Introduction to Mobile Marketing.
  • Mobile Marketing Plan.
  • Social Media Marketing Terminology.
  • Creating Social Media Marketing Strategy.
  • Social Media Marketing with Facebook.
  • Social Media Marketing with Twitter.
  • Social Media Marketing with LinkedIn.
  • Social Media Marketing with Pinterest.
  • Social Media Marketing with Google Plus.
  • Social Media Marketing with Instagram.
  • Social Media Marketing with YouTube.
  • Content Marketing and Resources.
  • Planning Content.
  • Content Technology.
  • Creating content for an Editorial Calendar.
  • Defining Content Promotion Strategy.

Pre-requirements – 

Working with Windows Environment and Internet.

Who can take this course – 

Learners wanting to understand Digital Marketing and Social Media platforms.

Duration – 40 hours

Instructor – Aditya Pandey.

Conclusion – 

These are some of the top best social media marketing courses for brushing up on your skills or learning new ones. If you’re new to social media and want to start from scratch, you should absolutely take a number of these courses.
Choose the ones that pique your interest the most and give them a shot. You may always switch to a more involved course if you don’t like the content or approach, as they are easily available online. Wish you all the best and Happy learning!

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