search engine marketing course

Top 10 Online Search Engine Marketing Courses

SEM, or Search Engine Marketing, is a paid ad-based strategy used by a variety of organizations to increase visibility and drive visitors to their websites. Campaign setup, PPC, Google Adwords training, paid ads, conversion monitoring, keyword bidding, landing pages, and other advanced PPC campaign themes are among the topics covered by training courses. Enroll right now! Examine what you can accomplish once you’ve completed the SEM training.

List of Top 10 Online Search Engine Marketing Courses

1. Search Engine Marketing Course (Brain Station)

In this course, you will learn to use keyword research, search engine optimization (SEO), and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) strategy.
A BrainStation certificate will be awarded to you once you have completed your course. This certificate will enhance your LinkedIn profile and resume, allowing you to stand out in the job market.

What you will learn – 

  • Search Engine Marketing.
  • Search Engine Optimization.
  • Google Analytics.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time

Duration – Self Paced

2. Search Engine Marketing Certification (DigitalVidya)

This course from Digital Vidya will teach you everything you need to know to understand Google search, rule-based personalization of marketing at an internet-scale, and an overview of Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing. Let’s get started! 

What you will learn – 

  • Search Engine Marketing Overview.
  • Pay-per-click overview.
  • Strategizing PPC campaigns.
  • Market Analysis.
  • Ad writing Techniques.
  • Campaign Management.
  • Bid Management Plan.
  • Effective Landing Pages.
  • Performance Tracking.
  • Decipher User Psychology.
  • Reporting & Analysis.
  • Testing.
  • SEM Management.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Sales & Marketing Professionals.
  • Entrepreneurs/Business owners.
  • Digital Marketing Professionals.
  • Students.

Duration – 12 hours

Instructor – Gaurav Pathak, Hariprasad Varma, Harry Naik, Ruchi Sinha, Tanmoy Das, Kapil Nakra & Pradeep Chopra

3. Search Engine Marketing (SEM) Training (Intellipaat)

Search Engine Marketing is the process of promoting your brand’s presence on the internet through the use of paid advertisements on search engines. PPC, Google AdWords, paid advertising campaigns, tracking, optimization, and remarketing are all topics covered in depth in this Search Engine Marketing certification online training course. During this SEM Marketing course, you will gain practical experience through real-world projects, allowing you to better understand the needs of the industry.

What you will learn – 

  • Introduction to Search Engine Marketing.
  • Various aspects of the Google AdWords program.
  • Choosing the right keywords for advertising campaign.
  • Various keyword match types and its significance.
  • Familiarizing with the PPC auction model.
  • Setting up the ad campaign and the right pricing.
  • Structuring the campaign based on various conversion factors.
  • Analyzing the performance with the right metrics.
  • Creating dynamic ads and split test campaigns.
  • Google Display Network and video ad campaigns.

Pre-requirements –

There are no prerequisites for taking up these Search Engine Marketing classes.

Who can take this course – 

  • Digital Marketing Professionals.
  • Advertiser.
  • Analyst.
  • Project Managers.
  • Entrepreneurs. 
  • Business Personnel.

Duration – 15 hours

4. Search Engine Marketing (SEM) (Udemy)

In this course, you will learn how to easily optimize your website in order to convert visitors into customers! This course is intended for intermediate to advanced users who already have a basic understanding of search engine optimization and WordPress before enrolling.
This course includes a PDF document that will serve as a blueprint for your SEM strategy. By following the detailed instructions in this video course, you’ll have all of the tools you need to drive more traffic and more sales to your website.

What you will learn – 

  • Get more website visitors.
  • Turn website visitors into sales.
  • Optimize website for mobile phones.
  • Setup “Exit Pop-ups”
  • Get started with email marketing.
  • Learn the basics of Pay-Pay-Click (PPC) marketing.
  • Start basic video marketing campaigns.

Pre-requirements –

  • Basic knowledge of WordPress.
  • Basic knowledge of Search Engine Optimization (SEO).
  • Desire to learn.

Who can take this course – 

  • WordPress users.
  • Webmasters that are trying to increase sales on their website.
  • Webmasters that need more website visitors.
  • Webmasters interested in Search Engine Optimization (SEO).
  • Newbies interested in marketing their website.
  • Bloggers.
  • SEO companies.

Duration – 1.5 hours

Instructor – Kent Mauresmo

5. Introduction to SEM (Domestika)

In this course, your task will be to develop a search engine marketing campaign for a documentary production company called The Doc Collective, and you will manage the content so that you can replicate digital marketing strategies in your own product or brand campaigns in the future.

At the conclusion of the project, you will have learned how to optimize this campaign over time and how to conduct retargeting campaigns for both previous users and potential clients.

What you will learn – 

  • Fundamentals of Search Engine Marketing.
  • Creation of an SEM campaign.
  • The future and news of SEM.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

To professionals in the digital field who want to know more about the SEM or just anyone, such as freelancers or small businesses, who wants to promote themselves through Google. 

Duration – Self Paced

Instructor – Francesco Orlandino

6. Online Search Marketing Course (Digital Marketing Institute) 

This dynamic online search marketing course covering SEO paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising equips you with the skills, knowledge, strategy, and strategies to be that change. This is where the power is. The ability to persuade others. To be able to communicate with billions of individuals.

What you will learn – 

  • Introduction to Search Marketing.
  • SEO Set up.
  • SEO Content.
  • SEO Workshop.
  • Paid Search.
  • Display Advertising.
  • Analytics with Google Analytics.
  • Strategy and Planning.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Sharp and experienced players of the digital sales and marketing game who aren’t content to be mere players anymore.
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
  • Entrepreneurs who want to be more entrepreneurial.
  • Inspired career changers.
  • Talented people who know that Certification makes doors open.

Duration – Self Paced

7. Search Engine Marketing Masterclass (Udemy)

In this course, you will learn how to maximize your revenue while also optimizing your Google advertising expenditures, among other things. Unlock the secrets of Google’s search engine marketing best practices and hacks that Google will never tell you! With dashboard training, remarketing tactics, and the use of Google Adwords native elements to optimize campaigns, you can grow your business by four times.

What you will learn – 

  • Search Engine Marketing.
  • Step-by-step process of setting up your first ad.
  • Create and run Search Engine marketing campaigns on Google AdWords.
  • Optimise campaigns to get the best possible results.
  • Hacks for small, medium & large scale businesses to maximise ROI.
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

Pre-requirements –

Anyone with a basic understanding of business can take this course.

Who can take this course – 

  • Entrepreneurs who want to grow business via Google.
  • Beginner in Digital Marketing.
  • Learn Google in depth.

Duration – 2 hours

Instructor – Apurv Singh

8. Search Engine Marketing: SEO & PPC (TheIDM)

Your SEO and PPC efforts should result in long-term traffic growth. On this rigorous two-day event, you’ll learn how to improve your search ranks, increase site traffic, and maximize ROI. With effective actionable insights, you can increase conversion rates and track your results.

What you will learn – 

  • Develop an integrated search marketing plan that maximises your SEO and PPC efforts.
  • Create landing pages that will boost conversion rates for both SEO and PPC.
  • Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective.
  • Ensure that growth is sustained in your targeted traffic.
  • Identify, measure and act upon the KPIs that will help you boost your performance in search.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time

Duration – 14 hours

Instructor – Mike Rogers

9. Search Engine Marketing (SEM) Training (The Knowledge Academy)

SEO (search engine optimization) is a set of actions designed to increase the visibility of a website in search engines, including both free and paid processes. The goal of search engine marketing is to increase traffic, sales, and conversions. SEM necessitates the development of a comprehensive strategy that includes goals and actions that will be taken in order to achieve those goals. A primary goal of this Search Engine Marketing (SEM) training is to equip participants with the knowledge and skills necessary to effectively present their company and reach customers online.
Delegates will gain an understanding of search engines, search engine market share, and search engine advertising during this Search Engine Marketing (SEM) Training session. Delegates will gain an understanding of the operation of keywords, bidding, and budgets during this workshop. Additionally, they will gain an understanding of the quality score as well as the various factors that influence the quality score.
This 2-day training course will provide delegates with the knowledge and skills necessary to create campaigns and advertisements. The participants will also gain knowledge of how to set up conversion tracking in their AdWords account. Furthermore, delegates will gain an understanding of both on-page and off-page SEO techniques. Participants will be able to set up a search engine marketing strategy and evaluate the effectiveness of their search engine marketing strategy after completing this training.

What you will learn – 

  • Learn how to create a campaign, Ad Group, and Ad.
  • Get an understanding of the quality score and the factors influencing the quality score.
  • Gain extensive knowledge of how to analyse the market and competitors.

Pre-requirements –

There are no prerequisites to attend this course.

Who can take this course –

Anyone who is interested in learning and is working in the field of online marketing can attend this course.

Duration – Self Paced

10. Search Engine Marketing (SEM) (Udemy)

Learn about Search Engine Marketing, and in particular how to use Google AdWords to accomplish your marketing goals. This is a comprehensive course that includes a practical hands-on guide. After completing this program, you will be qualified to begin running campaigns for well-known companies. I have made certain that only the most important aspects of digital marketing are covered in the program so that you are only working on what is necessary and are not overburdened with a large amount of material that you will never be able to finish.
It is a course designed for Search Engine marketers, entrepreneurs, and students who are interested in learning more about the exciting world of online advertising and digital marketing in general.
Online advertising fundamentals, search advanced, and display advertising is covered in the three sections of the course. Learn everything about creating, managing, and optimizing campaigns that are intended to increase brand awareness, lead generation, and online sales during this program. You will learn how to run campaigns for search and display networks on desktop and mobile platforms, using a variety of ad formats such as text, image, rich media, and video.
A very comprehensive program for anyone interested in online advertising. – Also included are preparation materials for the Google Certification exams, as well as guidance on how to become Google AdWords certified.

What you will learn – 

  • Create and run Search Engine marketing campaigns on Google AdWords.
  • Optimise campaigns to get the best possible results.
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

Pre-requirements –

Students need to be familiar with internet marketing.

Who can take this course – 

  • Anyone interested in becoming an Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing.
  • Anyone who plans to pass the Google certification exams.

Duration – 5 hours

Instructor – Amitabh Verma


Conclusion –

So there you have it: our concise list of the 10 Search Engine Marketing Courses you can enroll in. We hope these courses will assist you in becoming a Search Engine Marketing expert. Take a look around to see what other courses are available in digital marketing and related fields. Wish you all the best and Happy Learning!

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