public relations course

Top 10 Online Public Relations Courses

To get a career in the communications field—PR, media, marketing, or editorial—you need to be able to communicate.
This includes everything from building a brand to public speaking to generating interesting content to sending professional, response-worthy emails.
Fortunately, these abilities are rather simple to learn—just enroll in one of these online seminars, and you’ll be well on your way to making that career transition and obtaining that dream job.

Top 10 Online Public Relations Courses

1. The Ultimate Public Relations Masterclass (Udemy)

This course will teach you everything you need to know to become an expert in public relations. It’s jam-packed with case studies, statistics, checklists, templates, and hands-on exercises to help you put the theory into practice.
The first half of the course discusses public relations and explains why it is important to every business, as well as how it has evolved over the previous ten years, with some exciting advances that have made PR more intriguing and relevant than ever before.
Then, Instructor, consider all of the research you’ll need to conduct before designing a winning public relations strategy.
After that, you’ll learn how to tell stories that support your brand’s messaging while also grabbing your audience’s attention.
She then examines all of the strategies needed to guarantee that your tales reach the proper people, including media relations, social media, awards, events, and video. She’ll also go through how to write for various audiences.
Then you’ll figure out how to put it all together into a comprehensive public relations and communications strategy that outlines what you’ll do, why you’ll do it, and how you’ll do it.
She then goes through some key topics that you’ll need to know if you want to work in public relations: ethical and legal considerations in PR.
Finally, she discusses how to build a successful PR career, including how to find a fantastic position, select a specialty area, and increase your chances of success.

What you will learn –  

  • How to build a PR strategy that generates leads, makes your brand famous, builds a community and attracts customers.
  • How to use PR to increase traffic to your website.
  • How to manage, implement and measure the success of your PR strategy.
  • How to present your PR strategy to stakeholders, get buy-in and secure budgets.
  • How to persuade journalists and influencers to endorse your company.
  • How to use social media, video, content and traditional media to gain publicity.
  • How to enter awards and increase your chances of winning.
  • How to launch your PR career, including finding a job and choosing a specialism.
  • How to write for PR.
  • How to generate your own media stories.
  • How to manage a crisis / handle negative publicity.
  • How to build authority and thought leadership through the media.
  • How to find out which journalists are worth targeting.
  • Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group.

Pre-requirements – 

An interest in the exciting world of public relations.

Who can take this course – 

This course is for complete beginners starting out in their public relations careers. It will equip you with everything you need to be successful at PR in a digital world.

Duration – 3 hours

Instructor – Heather Baker 

2. Introduction to Public Relations (Alison)

The course begins by showing you a public relations case study, specifically the PR policies during the Teamster’s strike on UPS. You will then explore the function of
public relations in the modern world and look at the origins of public relations in the United States. You will see the resulting PR models which have emerged and how these models apply to modern PR. These will include Grunig & Hunt’s 4 Models of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models.
Next, you will see how the PR function has split into several sub-functions over the years. These include the corporate and agency sub-functions. You will discuss the strategic management functions and roles of PR as well as the importance of a PR representative at the highest level of a business. You will cover the organizational elements of a PR department including the role of PR managers within organizations and their relationship to advisory and strategic boards.
This course will be of great interest to professionals who work in the area of PR and communications and would like to learn more about the different functions and sub-functions of PR. It will also be of interest to learners who would like to learn more about the role of PR within the modern business environment. So, try out the course for yourself and start building your PR career today.

What you will learn – 

  • Public Relations Basics.
  • Models And Approaches To Public Relations.
  • Public Relations As A Management Function.
  • Introduction To Public Relations Assessment.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 3 hours

Instructor – Saylor Academy

3. Modern PR — How To Get Press Coverage For Your Business (Udemy)

Develop contacts with journalists and have your company mentioned in the media. This course will show you how to gain press publicity for your business or product. It teaches you how to find the reporters who are most likely to be interested in your company, how to create a story around your brand, how to make a killer email pitch that catches reporters’ attention, and how to deal with the unfavorable press.

What you will learn – 

  • Learn how to build and leverage relationships with journalists.
  • Identify the reporters most likely to write about your business.
  • Build a narrative around your brand and succinctly articulate your story.
  • Write a perfect email pitch that gets reporters’ attention and drives results.
  • Get your company featured in popular blogs and mainstream publications.
  • Appropriately handle the issue of negative publicity.

Pre-requirements – 

  • You should have a solid understanding of your business and who you want to reach through PR.
  • No prior PR experience required. This course walks you through the process from start to finish.

Who can take this course – 

This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.

Duration – 1 hour

Instructor – Brad Merrill

4. Introduction to PR (PRAcademy)

This online short course on public relations is an excellent introduction to the field. Learn more about public relations and the various types of public relations. Learn some of the most important skills and knowledge, and get a sense of what it’s like to work in this exciting sector.
There is plenty of diversity as you learn at your own pace with a combination of video, quizzes, and research projects.
The course is a fantastic opportunity to see if PR is right for you or, if you already work in PR, to take the first step toward a professional qualification.

What you will learn – 

  • Gain an understanding of what PR is.
  • Learn about some of the models and concepts used in public relations.
  • Be aware of what makes news and how to present news stories.

Pre-requirements – 

No pre-requirements needed.

Who can take this course – 

The course is right for you if you want to find out more about PR or are thinking of it for your career.

Duration – Self paced

Instructor – Ann Pilkington

5. Public Relations: Media Crisis Communications (Udemy)

During a crisis, public relations is crucial. Imagine a catastrophe strikes your company, and you emerge victorious in the media. You approach the media in a proactive manner. You’ve sent a message that is both clear and simple to comprehend. And in the end, you get the exact quotes you want.
You didn’t choose or design the PR disaster, but you are prepared to communicate successfully.
Your reputation has not only remained intact but has really improved!
In the event of a public relations crisis, you’ll learn how to prepare and send statements to the media. It will be discussed how to prepare for press conferences, media statements, messages, and sound bites. Why it’s critical to plan for a catastrophe even if you don’t know when or what it will be. Communication during a crisis A plan for public relations must include all aspects of message development, rehearsal, and media management. This course is designed for CEOs, PR managers, crisis managers, and anybody else in charge of an organization’s reputation.

What you will learn – 

  • Being able to Manage Crisis Communications.
  • Know how to appear Confident on Camera.
  • Prepare Messages.
  • Speak in Sound Bites.
  • Handle tough questions.

Pre-requirements – 

Video Camera (cell phone or webcam will work)

Who can take this course –  

  • CEOs
  • CFOs
  • Business owners
  • Political leaders
  • PR executives
  • risk managers
  • crisis managers
  • Investor relations executives

Duration – 1 hour

Instructor – TJ Walker

6. Become a Public Relations Specialist (LinkedInLearning)

Public relations (PR) professionals serve as the link between businesses, the media, and the general public. They are essential in shaping public opinion and communicating a company’s brand. Learn the abilities you’ll need to succeed as a public relations professional.

  • Learn foundational public relations skills.
  • Understand the role marketing plays in PR.
  • Master the art of storytelling.

What you will learn –  

  • Learn a modern approach to public relations.
  • How to speak to the media.
  • How to research your marketing communication needs.
  • Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.
  • How to write press releases.
  • Incorporate social media monitoring into your organization’s marketing strategy.
  • How to develop and launch a brand and measure its success.
  • How to build and maintain a more competitive identity with these advanced branding strategies.
  • How to repair your online reputation.
  • Storytelling.

Pre-requirements –  

No pre-requirements needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 11 hours

Instructor – Deirdre Breakenridge, Laura Bergells, Andrea Holland, Martin Waxman, Drew Boyd, Brad Batesole, Lida Citroën & Shane Snow

7. Startup PR: Getting Press on a Tight Budget (Udemy)

Join Erica Swallow, a tech journalist, for an introduction of public relations tactics for interacting with journalists and gaining coverage for your firm.
You’ll learn the fundamentals of startup public relations, including how to engage and create connections with the media, how to craft an incredible pitch, what “exclusive” and “embargo” implies, which assets are valuable for journalists, what not to do, and much more.
This seminar will also contain a number of case studies based on recent proposals Erica has received from nascent businesses. She’ll take you behind the scenes of how she was approached and how each pitch turned out.
Students should be able to comprehend the fundamentals of public relations methods and engaging the press after completing this course, and they should be well on their way to getting coverage.

What you will learn – 

  • In this course, you will learn how to perfect your startup’s pitch and effectively communicate with the press.
  • By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you’re attempting to reach.

Pre-requirements – 

No previous public relations experience is required and all materials, tools, or services referenced will be supplied or easily found on the Internet.

Who can take this course – 

  • Entrepreneurs.
  • Startup Employees.
  • Public Relations Rookies.

Duration – 37 mins

Instructor – Erica Swallow

8. Public Library Marketing and Public Relations (Edx)

In this course, you’ll learn how to use appealing graphic design, media outreach, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons, in this course, which is part of the Public Library Management Professional Certificate program.
Solutions for a variety of budgets (e.g., DIY software vs. working with a designer) will be covered as well.

What you will learn – 

  • Difference between marketing, branding, and public relations (PR)
  • How to develop DIY marketing solutions as well as work with professional designers
  • Media outreach and PR strategies

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self paced

Instructor – Kristin Fontichiaro

9. Digital Public Relations Course (DSM)

The way traditional PR is done, as well as how PR work is judged, has altered dramatically in the Digital Era.
Consumers and stakeholders are encountered through a number of media platforms, and they expect attention wherever they are encountered. It is the PR’s responsibility to carry out this duty for the organization as well as the target market that the organization represents.
This online public relations course will educate you on how to satisfy the demands of organizations and target markets by incorporating classic public relations basics into a digital environment.
This Digital Public Relations Course will teach you the art and science of engaging with media across all digital channels in order to effectively communicate your brand’s message.

What you will learn –  

  • Introduction to Digital Public Relations.
  • Managing Relationships With Stakeholders.
  • Content Creation and Management in PR.
  • Building Relationships With The Media.
  • Marketing Communication Concepts NQF 5 SAQA ID 10064.
  • Online Public Relations.
  • Public Relations and Social Media.
  • Crisis and Reputation Management.
  • Creating a Public Relations Plan.
  • Evaluate an event to ensure sustainable events NQF 5 SAQA ID 13483.

Pre-requirements – 

No pre-requirements needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self paced

10. Public Relations Course (RyersonUniversity)

If you’re looking for a demanding career working with professional firms, community organisations, or government agencies, public relations may be the field for you.

As a public relations professional, you’ll collaborate with a wide range of leaders and other experts to:

  • maintain the reputation of the company.
  • deal with problems and crises.
  • maintain a media presence.
  • build communication campaigns for both internal and external audiences.
  • budgets for communication development and management.
  • handle crisis communication and ethics difficulties and obstacles.
  • Prepare supporting communication materials such as plans, reports, news announcements, business presentations, newsletters, and website content, among other things.

Online Certificate in Public Relations is recognised by the International Association of Business Communicators (IABC) and delivers a programme that will improve your practical, analytical, and theoretical abilities to prepare you for a career in public relations.

What you will learn – 

  • apply strategic PR management concepts and principles in a number of organizational settings.
  • establish and build relationships with senior management and other program sponsors.
  • research and evaluate PR programs.
  • critically analyze PR issues.
  • design, implement, and manage internal and external PR programs.
  • write for a wide range of internal and external audiences.
  • make effective public and business presentations.
  • manage an organization’s relations with a wide variety of stakeholder groups.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

You may be interested if you are a university and college graduate with an interest in public relations (PR) and corporate communications.

Duration – Self paced

Conclusion – 

So these were the Best Public Relations Courses available online. Hope that you found a course that will help you meet your learning goals. You can also browse our site for further digital marketing and learning-related articles and tips. Wish you Happy Learning!

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