google adwords course

Top 10 Online Google Adwords Courses

For you and your company, Google Ads courses can be a game-changer. The world is getting completely online, and people’s dependency on Google is growing by the day. According to research, Google is used by 91 percent of the world’s 4.39 billion internet users.
Google Ads is a marketing platform that allows businesses to promote their goods and services across the Google network. These advertisements operate on a Pay-Per-Click (PPC) model, in which advertisers are charged for each click on their advertising.
Enrolling in a good Google Ads course is the ideal approach to become an expert in Google Ads and take advantage of all the benefits Google Ads has to offer organizations.
A well-designed course will guide you through the process of learning how Google Ads works and how to optimize your campaigns.
This post will assist you in making the best decision possible by presenting you to the top Google Ads courses and certifications available.

Top 10 Online Google Adwords Courses

1. Ultimate Google Ads Training (Udemy)

Udemy’s Ultimate Google Ads Training: Profit with Pay Per Click course is a fantastic value for money option. This course, which has over 100,000 students and excellent reviews, provides Google Ads instruction as well as practical knowledge of PPC advertising.

Udemy is a well-known platform for online courses and digital learning. This course will assist you in the following areas:

  • Create a Google Ads account from the ground up.
  • Learn how to set up Google Ads conversion tracking and use Google Ads to track engagement.
  • Learn how to increase your earnings by lowering your Cost-Per-Click (CPC)
  • For improved results, learn how to use tools like SEMrush and Optmyzr.
  • An examination of consumer behaviour and the use of customer data.

What you will learn – 

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page.
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns.
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns.
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site.
  • Advertise Your Products And Services Online Effectively.
  • Monetize The More Than 6 Billion Daily Searches On Google.
  • Boost Traffic and Increase Sales to Your Website.

Pre-requirements –

  • For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • But even if you don’t have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising.
  • All you need is a laptop, tablet or smartphone with an internet connection.
  • No experience with AdWords required.

Who can take this course – 

  • Anyone who wants to master the world’s most powerful and popular advertising platform.
  • Small Business Owners who want to increase their sales and revenue through their website.
  • Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage.
  • Marketing Professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction on how they can succeed with AdWords.
  • Students who want to develop a set of professional marketing skills.
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way.
  • This course is not for you if you are not ready to take your online advertising and marketing seriously.
  • If you have any product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed.

Duration – 24.5 hours

Instructor – Isaac Rudansky

2. Google Ads Course (GoogleSkillshop)

Skillshop is a Google-created training platform that aims to let learners profit from Google’s goods and services all around the world.
Google Ads training is one of Skillshop’s main objectives. It’s the official training site for obtaining a Google Ads certification.
The following are the Google Ads certifications that are currently available:

  • Certification for Google Ads Display.
  • Certification for Google Ads Search.
  • Measurement Certification for Google Ads.
  • Certification for Google Ads Video.
  • Certification for shopping ads.
  • Certification for Google Ads Apps.

The Google Ads courses are in-depth and delivered by Google professionals. You can become a Google Ads certified professional by completing a course and passing an exam.

What you will learn – 

  • Get fundamental courses for each type of Google Ad – discovery, display, shopping, search, video, and apps.
  • Gain practical experience by setting up your own ad campaigns.
  • Find tailor-made courses for agency professionals, marketers, and creators.
  • Learn how to use Google Ad Smart campaigns – the newer, cost-effective way to bring in more sales.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time. 

Duration –  Self paced

3. The Complete Google Ads Masterclass (Udemy)

Complete Google Ads Masterclass on Udemy is a hands-on course that will teach you all you need to know about Google Ads. The course is intended to provide students with practical experience that can lead to measurable business success.

The following learning objectives are the focus of this course:

  • Create Google Ads campaigns and track them successfully.
  • Increase website traffic and produce high-quality leads.
  • Determine the appropriate target market for your products and services.
  • Returning visitors to your website will result in more conversions.
  • Conversion tracking can help you figure out how much your adverts cost.
  • Learn how to use Targeting and Keywords to earn more and spend less.

What you will learn – 

  • Drive Traffic To Your Website or Landing Page Consistently.
  • Determine The Value Of Your Ad Campaigns By Using Conversion Tracking.
  • Create Google Ads Campaigns & Then Optimize Them For Results.
  • Get Earlier Website Visitors Back To Your Website To Sell More.
  • Effectively Advertise Your Products And Services To The Right Audience.
  • Understand How To Target The Right Audience For Less Ad Spend.
  • Get Higher Profit Margins By Targeting The Right Search Terms.

Pre-requirements – 

  • No Knowledge Required.
  • A Computer with Internet Connection.

Who can take this course – 

  • Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.
  • People Wanting to Become a Top Freelancer.
  • Anyone Who Wants to Master Google Ads.
  • Business Owners Who Want to Use Google Ads to Grow their Business.
  • Anyone Struggling to Get Traffic and Sales.
  • Anyone Looking to Start a Career in The Google Ads Space.
  • If You’re New In Business & Want to Advertise Effectively.
  • Anyone Who Wants to Build a Brand and a Fan Base Using Google Advertising.
  • Someone with a job who wants to create their own business on the side.

Duration – 16 hours

Instructor – Robin & Jesper

4. Google Ads for Beginners (Coursera)

You’ll learn how to get started with Google Search Ads and design effective campaigns to reach new customers and expand your business in this 2-hour project-based course. We’ll be working on Google Ads, the company’s online ad platform.
You’ll attract qualified traffic, or the best-fit clients, to your business by having them search on Google for products and services similar to yours.

What you will learn – 

  • Create your account on Google Ads.
  • Set up the first campaign structure.
  • Set up conversion tracking.
  • Add relevant audiences, set bids and budgets and targeting.
  • Set up ad groups. 
  • Do effective keyword research. 
  • Create impactful and relevant ads.
  • Navigate through the Google Ads Dashboard.
  • Learn about Tools and Settings available on Google Ads.
  • Optimize ad campaigns to generate conversions and be profitable.

Pre-requirements – 

Familiarity with how Google Ads works is helpful but not required.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time. 

Duration – 2 hours

Instructor – Ishita Sinha

5. Advanced Google Ads / AdWords Training (Udemy)

The course is intended for Google Ads (Google AdWords) professionals who already have a basic understanding of how to set up and manage AdWords accounts. Over the course of 11 years of operating Google Ads campaigns for small to large size clients, Instructor Mark Meyerson has picked up and developed sophisticated approaches and ideas.
The instructor will explain the concept behind each method and provide you with suggestions and examples of how he has utilized it in the past. Shows you how to put it up in Google Ads step by step. He also considers how to analyze outcomes and apply them to your own campaigns, as well as real data and results.
He’s also added access to a custom Google Ads analysis tool he designed that uses machine learning and regression modeling to help you, monitor, predict, and forecast performance in your Google Ads account.

What you will learn – 

  • Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation.
  • Access Google Ads tools for forecasting performance.
  • Budget Optimisation techniques using regression formula.
  • Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
  • Improving Geotargeting for Local Businesses With A Double Campaign Structure.
  • How To Set Up, Run, Pivot & Interpret the Paid & Organic Report.
  • Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report.
  • Identify Opportunities Between Organic & Paid Listings.
  • Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts.
  • How to find the key pitfalls in any Google Ads account.
  • How to Audit a new or existing Google Ads account and find issues to improve upon quickly.
  • Utilise Dynamic Ad Customisers for more personalised ads.
  • Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA.
  • Understand attribution models and why the default last click is not always ideal.
  • Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach.
  • Develop a multi-funnel remarketing strategy for GDN and search campaign.

Pre-requirements – 

  • Able to set up your own Google Ads account.
  • Be confident navigating Google Ads accounts.
  • Basic exposure to excel filtering & pivot tables.

Who can take this course – 

Google Ads users looking to advance their knowledge.

Duration – 6 hours

Instructor – Mark Meyerson 

6. Diploma in Google Ads (Alison)

Allison is taking it a step further by offering a Google Ads Diploma, which will help both students and professionals. By mixing actual examples with conceptual frameworks, the course delivers a methodical viewpoint.
This free online Google Ads certificate course will teach you the exact skills and tactics you’ll need to build your business and bring steady and profitable traffic to a website 24 hours a day, seven days a week. Because most customers use Google to look for products and services online these days, many businesses lose customers to their competitors’ Google Ads campaigns, which are more optimized than theirs.

What you will learn – 

With the help of this course, you will learn to:

  • Start, set up, and optimize your own Google Ads campaign.
  • Get relevant information on remarketing and how it can help your website.
  • Understand budgets, billing, and Conversion Tracking.
  • Set up A/B tests and keep a check on your Quality Score.
  • Learn best practices about advertising your products and services effectively.
  • Get an understanding of consumer psychology and behavior.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 10-15 hours

Instructor – AdVenture

7. Google Ads For Beginners (Udemy)

Do you want a Google Ads course that will show you exactly how to set up and operate profitable Google search ads?
You’ve come to the correct location.
Udemy’s Google Ads For Beginners 2021 is a 100% practical course that will help you learn the intricacies of Google Ads. The course is designed to help students get hands-on experiences that can result in visible business success.

What you will learn – 

  • Learn How To Set Up Your First Google Ad.
  • Understand What A Keyword Is And The Intent Behind One.
  • Find Out How To Find Hundreds Of Keywords You Can Target For Your business.
  • Learn What Match Types Are And How They Can Save You Tons Of Money.
  • Learn How To Write Killer Ads That Generate Clicks.
  • Learn About Bidding Strategies.
  • Learn Everything You Need To Know About Quality Score.
  • Become A Master With Ad Extensions.
  • How To Set Up and Track Conversions.
  • How To Optimise Your Ad Campaigns.

Pre-requirements – 

No experience with Google Ads is required.

Who can take this course – 

  • Anyone who wants to learn about Google Ads and how they work.
  • Marketing professionals who want a step by step guide on how to create successful Google Ads.

Duration – 4.5 hours

Instructor – Josh George & ClickSlice Ltd

8. Online Google Ads Course with Certification (IIDE)

Learn the principles and best practices for creating great ad campaigns via Search, Display, App, and Youtube in this Online Google Ads Certification Course.
After completing this comprehensive online Google Ads training course, you will be able to build up targeted Google Ads campaigns with ease and become a Google Ads expert. The IIDE certificate attests to the information and abilities you have acquired.

What you will learn – 

  • Learning Google Ads basics.
  • Setting up a campaign.
  • Introduction to Ad Groups & Keywords.
  • Bidding strategies & Budget Strategies.
  • Text Ads, Auctions & Ad Ranks.
  • Tracking & Optimization for Search Ads.
  • Google Display Network.
  • YouTube & App Ads.
  • Shopping Ads & Performance Analysis.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 11 hours

Instructor – Arpit Jain & Daksh Juneja

9. Advanced Pay Per Click (PPC) Certification Training (SimpliLearn)

The Advanced PPC Training Course will prepare you to work in the paid marketing sector. This PPC certification course can fast-track your Digital Marketing career by giving you hands-on experience managing paid marketing initiatives, thanks to a clear learning path established by industry experts.
You will grasp the subtleties of Pay-Per-Click, display advertising, conversion optimization, and web analytics through this PPC training course. For campaigns that deliver measurable ROI, gain in-depth knowledge of bidding strategies, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing.

What you will learn – 

  • Search psychology.
  • Buying funnel.
  • Keyword organization and match types.
  • Keyword research.
  • Advanced ad features.
  • Ad testing and extensions.
  • Language targeting.
  • Audience reach.
  • Display network.
  • Bidding and attribution.
  • Campaign and ad group organization.
  • Quality score.
  • PPC strategy.
  • Track clicks and ROI.
  • Display advertising.

Pre-requirements – 

There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Who can take this course – 

PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.

Duration – Self paced

10. Google Ads Essential Training (LinkedInLearning)

Marketing works by persuading a customer to do a specific action. It will be a lot easier to succeed if we can concentrate our efforts on the appropriate customer at the right moment. We can spend less money promoting and boost our ROI if we know who’s most likely to buy from us and when they’re ready to buy. When looking for something on the internet, the first place most people go is Google. It’s no surprise that Google can connect businesses with consumers looking for their product or service because they tell Google exactly what they’re looking for. We can serve advertising to folks searching on Google or across the web with incredible granularity thanks to Google Ads. Hello, my name is Brad Batesole. I’m the Chief Learning Officer at Madecraft, and I was previously the Chief Marketing Officer. I’ve worked in marketing in some capacity for the past 15 years. In this lesson, I’ll walk you through the fundamentals of Google Ads. I’ll walk you through every step of creating your first account and running your first ad. I’ll discuss tried-and-true best practices based on my years of experience running Google Ad campaigns for firms like Toyota, Lynda.com, and REI. This course will teach you the skills you need to communicate with your consumers online, whether you’re working for a small business or a huge organization. Let’s get this party started.

What you will learn – 

  • Foundations of Pay-Per-Click advertising.
  • Setting up and exploring your Google Ads account.
  • Keyword research and targeting.
  • Creating your campaign and advertisements.
  • Advanced tracking and monitoring strategies.

Pre-requirements – 

No pre-requirements needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration –  2.3 hours

Instructor – LinkedIn Learning

Conclusion – 

So there you have it: our top ten Google Adwords courses. Hope these courses will assist you in becoming a Google Adwords expert. Take a look around to see what other courses are available in digital marketing and related fields. Wish you all the best and Happy Learning!

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