facebook marketing course

Top 10 Online Facebook Marketing Courses

We’ve all heard about how the popular social networking site Facebook has changed the face of the internet. Facebook has been one of the most resilient networks in the social media business since its inception in 2004. But that isn’t the only scenario. Many people, including small and large businesses, use Facebook as a marketing tool, which is a good thing. This article will show you some of the greatest Facebook marketing courses available for you to use in your marketing efforts.

List of Top 10 Online Facebook Marketing Courses

1. Facebook Ads & Facebook Marketing MASTERY (Udemy)

This course will teach you all you need to know about Facebook marketing, from beginner to advanced! We go through every component of Facebook including the Facebook Ads Manager in detail. Learn how to use and optimize every form of Facebook campaign, custom audience, and pixel the things you’ll learn about Facebook are simply incredible and will help you grow your online presence right away!
You’ll be able to improve the conversion rate and lower the cost of your Facebook advertising. You’ll be able to develop and use any form of Facebook ad you want. You’ll be able to increase the number of likes on your Facebook page and the number of people who engage with your posts.
Through web marketing, you will be able to find new clients who will propel your company to new heights. Join this course right now to learn how to use Facebook Marketing to take your business, product, service, or public figure to the next level!
Learn how Facebook marketing, Facebook Ads, and social media marketing can help your business become a household name, and take a step in the right path with your life and business.

What you will learn – 

  • Connect with new audiences and lower your ad costs via Facebook Ads!
  • Mass post quickly to various social media networks!
  • facebook marketing course Facebook Ads Manager!
  • Implement the Facebook Pixel and advanced tracking strategies.
  • Master your sales funnel… awareness, retargeting, and conversion!
  • Average $0.01 per engagement/like/click with my Facebook ad strategies!
  • Use the advanced features available in Facebook Business Manager.
  • Master Facebook Marketing all in one course!

Pre-requirements –

Have a personal profile/account on Facebook.

Who can take this course – 

  • Small business owners.
  • Bloggers, Influencers, Public Figures.
  • Online marketers and marketing reps.
  • Advertising managers.
  • Corporations.
  • Anyone looking to Master Facebook Marketing!
  • Anyone looking to Master Facebook Ads!
  • Anyone looking for the most highly targeted and cheapest advertising strategies via Facebook Ads!

Duration – 12 hours

Instructor – Coursenvy

2. Get started with Facebook (Facebook Blueprint)

Facebook offers a number of courses to help you reach out to more people and raise awareness of your company. The programs are separated into several categories. Based on your level of skill, you can select one or more courses that best meet your needs. By the end of the classes, you’ll be confident in your ability to apply what you’ve learned in class to your own business.

What you will learn – 

  • Ad Policies for Content, Creative, and Targeting.
  • Business Influencers in Facebook and Instagram.
  • Connect and Engage With Your Audience Using Facebook Live.
  • Creating a Facebook Page.
  • Get Started with the Facebook Family of Apps and Services.
  • Get started with Messenger for Your Business.
  • Guide Strategy with the Future of Business Survey.
  • Immersive Storytelling With Facebook 360.
  • Introduction to Facebook Pages.
  • Messenger: Connect and Communicate With Customers.
  • Promote Your Business From Your Facebook Page.
  • Stories School: Tips & Tricks for Organic Stories.
  • Use Facebook Groups to Engage Your Audience.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

3. The Complete Facebook Marketing Masterclass (Udemy)

Welcome to Udemy’s most comprehensive and effective Facebook Training.
This course will teach you how to use Facebook to reach hundreds, thousands, or millions of people.
We’ll establish your target audience so that your ads are only seen by individuals who are interested in your products or services, and you don’t waste money on ads that aren’t effective.
You’ll also learn how to include Facebook Pixel and Retargeting into your ads. Large organizations like Netflix, Amazon, and Google employ retargeting as one of the most effective digital marketing tactics.
You’ll also discover how to monetize Facebook Pages and Groups for your business or personal usage by selling your products, services, and ideas to all of your followers.
You’ll be the king of Facebook Events, the most effective way to get the word out to your followers about any event.
Facebook Videos is a single method that can improve the number of views on your videos tenfold.
Facebook Live, the most effective way to engage your fans and sell on Facebook, and Facebook for Local Business, the most effective way to build your local business using Facebook.

What you will learn – 

  • In This Facebook Course, You Will Learn How to Reach Hundreds, Thousands or Millions of People on Facebook
  • Define Your Target Audience to Ensure That Your Ads Are Shown Only to People Who Are Interested in Your Products or Your Business and Avoiding Spending Money With Ads That Do Not Work
  • And You’ll Learn How to Use the Facebook Pixel and Retargeting in Your Ads. Retargeting Is One of the Most Efficient Digital Marketing Tools Used by Large Corporations Like Netflix, Amazon and Google
  • How to Create Super Optimized Facebook Pages and Groups for Your Business or Personal Use
  • How to Monetize Them Selling Your Products, Services and Ideas to All Your Followers
  • You Will Dominate Facebook Events, the Best Way to Promote Any Event to Your Followers
  • You Will Learn all About Facebook Videos, a Single Strategy That Can Increase at Least Ten Times the Number of Views on Your Videos
  • You Will Learn all About Facebook Live, the Best Way to Engage Your Followers and Sell on Facebook
  • You Will Learn all About Facebook for Local Business, the Most Powerful Way to Grow Your Local Business Using Facebook
  • How to Create Powerful Instagram Ads
  • You Will Learn How to Exponentially Increase the Number of Likes on Your Pages, Views on Your Videos, Names and Emails on Your Autoresponder Sequence and Inspiring Your Followers to Take Action and Buy Your Products or Services
  • You Will Learn How to Create Powerful Video Landing Pages to Start Collection Your Followers “Name & Email” and How to Integrate It With Facebook to Boost Your Results!

Pre-requirements – 

  • Facebook account, and a basic understanding of how Facebook works.
  • No prior knowledge is required, this is a complete course that goes from the basics up to the advanced Facebook options.

Who can take this course – 

  • Business Owners and Entrepreneurs that want to grow in Facebook.
  • This Course Is for Anyone That Wants to Dominate Facebook Marketing and Instagram Ads.
  • If Your are Trying to Create a Presence on Facebook but Your Current Strategies Are Not Working, This Course is for You!
  • If You Have an Online Business, or Local Business This Facebook Course Is for You!
  • If You Want to Create a Community of Raving Fans, This Facebook Course Is for You!
  • If you are asking yourself: How can I use Facebook to always find new clients? How can I reach thousand of people every day? How do I create super optimized Facebook Pages Groups for my Business? And How can I Monetize the groups so that I can offer your products and services to my community? How can I optimize my Facebook Ads skyrocket my results and save money? This Facebook course is for you!

Duration – 11 hours

Instructor – Diego Davila

4. Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies (HubSpot)

This course covers all you need to know about improving and optimizing your Facebook efforts, both sponsored and organic. This course is for marketers who want to learn how to leverage this popular social media platform to expand their brand in a practical and impactful way.
This course is for marketers like you who want to improve and optimize their Facebook efforts so that they can leverage the popular social network to develop their business. It will cover all you need to know about establishing an effective strategy in the first lesson. Following that, it’ll look at your organic and paid activities on the platform. Ready? Let’s get started.

What you will learn – 

  • Learn what it takes to craft a stellar Facebook marketing strategy.
  • Grow your organic Facebook reach.
  • Learn what it takes to build an efficient and effective Facebook Ads strategy.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Social Media Marketers.
  • Marketing Managers.
  • Directors.

Duration – 1.5 hours

Instructor – Dayne Topkin, Crystal King & Amanda Bond

5. Facebook Social Media Marketing Professional Certificate (Coursera)

You’ve come to the correct place if you’ve been experimenting with social media platforms for your business or are brand new to the realm of digital marketing. This six-course program features industry-relevant material designed to prepare you for an entry-level career in social media marketing, produced by Aptly digital marketing specialists in collaboration with Facebook marketers.
You’ll learn how to create an online presence, make posts, grow a following, and manage your social media accounts after an introduction to digital marketing and the major social media platforms. You’ll learn how to create and manage social media advertising campaigns, as well as how to analyze the results of your marketing efforts.
Most importantly, you’ll get to put your new skills to the test through hands-on projects, the outcomes of which you’ll be able to show off in a portfolio of your work. You’ll gain both the Coursera and the Facebook Digital Marketing Associate Certifications if you complete the program successfully, demonstrating your knowledge of social media marketing and the use of Facebook Ads Manager.

What you will learn – 

  • Create and analyze an effective advertising campaign for your target audience. 
  • Create a creative brief that includes the assets for your paid ad. 
  • Create, edit, and troubleshoot ads in Facebook Ads Manager.
  • Establish and manage a social media presence.

Pre-requirements –

No degree or prior experience is required.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Anke Audenaert & Daniel Kob

6. Facebook Marketing – Build Facebook Messenger Chatbots (Udemy)

This class is for people who want to learn how to create, develop, and optimize MobileMonkey Facebook chatbots without having any coding knowledge. This course, created by Isaac Rudansky, a Google AdWords Pro, will teach you how to comprehend the intricacy of Facebook chatbots while also teaching you how to develop extremely successful Facebook Messenger ad campaigns and link them to your MobileMonkey chatbot. The course follows a step-by-step procedure that will show you how to create, design, and optimize very profitable Facebook Messenger Chat Bots. After completing the course, you’ll be able to create many Facebook Chatbots for customer service.

What you will learn – 

  • Design, launch and optimize complex Facebook Messenger Chatbots.
  • Create highly successful facebook messenger ad campaigns and link them to your MobileMonkey Chatbot.
  • All students will receive an exclusive 92% discount to MobileMonkey, the most advanced visual chatbot builder software in the world.
  • Access to Larry Kim’s exclusive Facebook chatbot support group.
  • Connect your chatbots to GoToWebinar, Google Sheets, Your CRM and more.
  • Setup SMS notifications from Facebook Messenger leads using your chatbot.
  • Build a customer support chatbot that automatically answers questions and delivers content in a personalized way.
  • Develop chatbot drip campaigns that nurture your leads into customers, all within Facebook Messenger.
  • Sign up webinar attendees directly in Facebook Messenger using a webinar chatbot.

Pre-requirements –

  • No previous chatbot knowledge is required.
  • Willingness to learn hard and succeed.
  • No coding knowledge needed.

Who can take this course – 

  • Digital marketers.
  • Facebook marketers.
  • Online advertisers.
  • Digital agencies.
  • Social media managers.
  • Social media marketers.

Duration – 11.5 hours

Instructor – Isaac Rudansky

7. Introduction to Facebook Marketing (Domestika)

You’ll begin by getting to know Francesco, who will tell you about his early years and professional career, as well as share some of the books, blogs, and websites that have affected him and are still valuable in his work today.

You’ll learn about the fundamentals of social media marketing, how it differs from community management, and how to manage a brand’s social media presence.

You’ll learn how to use the Facebook Business Manager tool to develop ad campaigns, including audience segments, cost methods, and campaign testing.

You’ll learn about the many advertising forms available on Facebook, as well as the benefits and drawbacks of each.

You will gain a better understanding of the approach for creating and selecting diverse audiences for your campaigns. You’ll learn what Facebook Custom Audiences are, how to create them, and their benefits and drawbacks.

Then you’ll put everything you’ve learned into practice by building and optimizing your first campaign with Francesco, who will help you through the process.

You’ll learn about retargeting, comparable audiences, and lookalike marketing, which can help you keep your campaigns optimized. You’ll learn how to create a lookalike marketing plan that defines the audiences you should target.

You’ll learn how to extend your Facebook campaigns to Instagram while keeping the distinctions between the two networks in mind.

Finally, because Facebook marketing is a constantly changing and evolving world, you will explore the future of Facebook marketing with Francesco, analyzing the most recent changes and articles in the field. Francesco will discuss some important blogs and websites to follow in order to stay on top of emerging trends.

What you will learn – 

  • Introduction to Social Media Marketing.
  • Facebook Marketing: how and why to create an advertising campaign on Facebook.
  • The different advertising formats on Facebook.
  • Strategies to create and select different audiences on Facebook.
  • Creation of the Facebook Marketing campaign.
  • Campaign optimization and Retargeting strategy.
  • Similar Audiences and Lookalike Marketing.
  • How to expand your Facebook Marketing campaign on Instagram.
  • The future of marketing on Facebook and social networks.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

To anyone who wants to get started in Facebook marketing and use it as a promotional tool.

Duration – 1.5 hours

Instructor – Francesco Orlandino

8. NICF WSQ Facebook Marketing and Advertising Course (EquinetAcademy)

This Facebook Marketing and Advertising course will teach students how to create a Facebook marketing strategy, run appealing Facebook marketing campaigns to generate leads and raise brand awareness, and analyze and improve performance.

Trainees will learn practical knowledge and develop confidence in creating and managing Facebook marketing campaigns through a combination of real-world case studies, group work/discussions, and hands-on implementation.

What you will learn – 

  • How to make use of Facebook marketing channels (Groups, Offers, Events, Marketplace) to market your business & products for free.
  • How to utilise Facebook Audience Insights to better understand your potential customers and build relevant audiences for ad targeting campaigns.
  • How to create multiple Facebook ad campaigns from ground up, with step-by-step instructions and guidance from an industry expert.
  • How to select the right advertising campaign objectives (Brand Awareness, Reach, Traffic, Lead Generation, Conversion) that align to the marketing objectives (many marketers get this wrong).
  • Industry best practices in writing attractive ad copy, designing visually-captivating creatives, and delivering compelling promotions.
  • How to build powerful marketing audiences on Facebook, segment and target them effectively to produce positive return on investment.
  • How to develop and implement Facebook ad retargeting strategies.
    Facebook Marketing Analytics: What to measure, how to analyse reports, and what to do with the insights.
  • How to deploy A/B testing strategies and implement continuous optimisation.

Pre-requirements –

Basic computer knowledge.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – John Tay & Koh Yoet Siang

9. Marketing on Facebook (LinkedInLearning)

Your reach is exponential when you have a Facebook page for your business. You can find new clients and market to them directly. This course will show you how to create a Facebook account solely for business purposes and how to customize your page so that it clearly recognizes your brand. Megan Adams, the instructor, demonstrates how to create a page, grow your audience, and produce and share engaging and relevant material. She also demonstrates how to use sophisticated features such as Facebook Live, events, and stories. Plus, learn how to use Facebook’s features to market your business and engage with your fans. The course concludes with advice on how to continue to grow your business on Facebook, including how to use Facebook Insights to track your page’s effectiveness.

What you will learn – 

  • Build Your Page.
  • Build Your Audience on Facebook.
  • How to Create Facebook Posts.
  • Advanced Facebook Page Features.
  • Understand Facebook Insights and Reports.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Megan Adams

10. Marketing on Facebook: Managing a Company Page (LinkedInLearning)

Customers expect companies to be active on social media. Megan Adams, the lecturer, explains how to administer a Facebook company page in this lesson. Megan walks you through the many administrative responsibilities that need to be completed for your company page, as well as how to allocate them to your team members. She goes over how to maintain your company page safe and secure, as well as how to use Business Manager. Megan discusses different methods for developing a content plan and expanding the reach of your company’s Facebook page. She discusses how to expand your network using Facebook Groups, Messenger, and the Ads Manager. Megan wraps off with some tips on how to monitor how well your page is functioning and how to enhance it.

What you will learn – 

  • Managing Your Page.
  • Building a Content Strategy.
  • Increasing Page Reach.
  • Growing Your Community.
  • Improving Page Performance.

Pre-requirements – 

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Megan Adams


Conclusion –

So there you have it: our concise list of the 10 Best Facebook Marketing Courses you can enroll in. We hope these courses will assist you in becoming a Facebook marketing expert. Take a look around to see what other courses are available in digital marketing and related fields. Wish you all the best and Happy Learning!

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