content marketing course

Top 10 Online Content Marketing Courses

List of Top 10 Online Content Marketing Courses

Whether you’re interested in content writing, SEO, or email marketing, there’s a course out there that can help you learn what you need to know.
But, with thousands of content marketing courses available, how can you pick the perfect one for your career?
The most important thing is to identify specialists who are willing to walk the walk and give up-to-date training with a fresh curriculum every year. All “get rich overnight” courses should be avoided.
Here are the top suggestions for the best online content marketing courses.

1. Content Marketing Course (HubSpot)

This course will help you get started in content marketing if you’ve never done it before. It has been taken by over 100,000 marketers all over the world, which speaks volumes about its value. Furthermore, it is entirely free.
The HubSpot video course is structured so that you can start at the beginning and work your way up to the ultimate phase in any successful content strategy: tracking and analytics, or how to determine whether your content is performing.
But before you can start monitoring, you’ll need to learn about 11 other important areas of content marketing, such as “building a content development framework,” “generating content ideas,” and “successfully promoting your content.”
The course’s purpose is to assist you in achieving your goal by optimizing your content for the highlighted snippet.
HubSpot is a behemoth in the world of content and social media management, so this is a fantastic opportunity for aspiring writers to learn from the best without having to pay a dollar.
HubSpot swears that blogging is the best way to rank #1 on Google. I’d be inclined to listen to them when it comes to content strategy because they’re industry leaders with rankings to prove it.

What you will learn – 

  • Learn a content creation framework for producing effective content on a consistent basis.
  • Create and repurpose content that both humans and search engines will love.
  • Become a stronger, leaner, and more strategic content marketer.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Marketing Professionals.
  • Inbound Professionals.
  • Content Producers.

Duration – 6:20 hours

Instructor – Lindsay Thibeault, Abigael Donahue, AJ Beltis, Guillaume Delloue, Justin Champion, Matthew Howells-Barby & Corey Braccialini

2. The Strategy of Content Marketing (Coursera)

This course is a collaboration between Copyblogger, the foremost authority in content marketing, and UC Davis Continuing and Professional Education. This course will teach you the main tactics that content marketers employ to acquire and retain profitable consumers. You’ll learn how to create, plan, and implement a content marketing strategy, assess and monitor content marketing’s performance, produce compelling material, apply a strategic framework when writing, and use content marketing to enhance your professional brand and authority. You’ll also learn how to put the ideas offered to you into action and use content marketing to establish your own personal brand.

What you will learn – 

  • The Content Marketing Ecosystem.
  • The Strategic Context (The 7A Framework).
  • Mapping the Journey: Crafting a Content Marketing Strategy.
  • The Strategic Types of Content.
  • Managing Your Content.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 19 hours

Instructor – Sonia Simone

3. Content Marketing Masterclass: Create Content That Sells (Udemy)

Welcome to the Content Marketing Masterclass, a comprehensive introduction to using digital content to build your business in today’s world.
The instructor has spent more than a decade at the crossroads of business and media, giving him a distinct competitive edge as we’ve moved into a world where every firm is supposed to be a media company.
This course will teach you how to create and execute a content marketing strategy that will propel your company forward. You’ll have all the tools you need to sell your products and services successfully in the digital age by the end.
This course covers a lot of territories, and you should be able to advertise products and services in the modern world at a professional level after completing it. This information can help you grow your own company or advance your marketing career with your employer or clients.

What you will learn – 

  • Increase your sales, traffic, and brand recognition using the power of digital content.
  • Grow a business from scratch or build upon your existing strategy.
  • Understand the cognitive buying journey and how your content can inspire people to take action.
  • Optimize your website for content marketing and drive profitable user action.
  • Develop a system for consistently generating new content ideas.
  • Understand the importance of effective writing and how to become a better writer.
  • Become familiar with some of the most effective types of content.
  • Generate an endless stream of valuable content by repurposing what you’ve already created.
  • Optimize your site for search engines to drive a consistent stream of free traffic.
  • Promote your content and drive traffic from a wide variety of sources.
  • Use valuable content to grow your email list and build an effective sales funnel.
  • Learn about external marketing channels like Facebook, Twitter, and Instagram.
  • Collect and analyze data to measure your results and optimize future campaigns.

Pre-requirements –

No prior marketing experience is required.

Who can take this course –

Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course.

Duration – 3.5 hours

Instructor – Brad Merrill

4. Advanced Content Marketing Certification Training Course (SimpliLearn)

Become a content marketing specialist. This Advanced Content Marketing Certification course will teach you how to develop and execute content marketing strategies in order to create more remarkable content with higher efficiency and effect.
This Advanced Content Marketing Course focuses on the critical concepts, tactics, and best practices that a writer needs to establish and improve an effective content marketing strategy.

What you will learn – 

  • Create marketing content.
  • Identify prospects.
  • Develop a content marketing strategy.
  • Create messaging.
  • Appropriate content guidelines.
  • Find industry influencers.
  • Identify promotional opportunities.
  • Employ best practices.
  • Develop appropriate content.

Pre-requirements –

Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint.

Who can take this course –

This content marketing training course will be of particular interest to professionals working in fields including digital marketing, online content planning, business development, social media, search marketing, public relations, organizational communication, and brand ambassadorship.

Duration – Self Paced

Instructor – Todd Malicoat, Bryan Eisenberg & Matt Bailey

5. Advanced Content Marketing (LinkedInLearning)

To take your content marketing plan to the next level, you’ll need a solid framework. With message architectures, a storytelling model, and well-developed thought leadership, you can scale up your content marketing approach in this course. Colleen Jones, a content marketing expert, and former Mailchimp VP delves into all of this and more. Viewers will be able to learn how to lead a team, repackage material, and build a supply chain. This advanced course covers content marketing at its most in-depth level, from building your audience to tailoring content experiences to scaling operations.

What you will learn – 

  • Building Message Architecture.
  • Creating Compelling Stories.
  • Creating Effective Thought Leadership.
  • Growing and Engaging Your Audience.
  • Personalizing Content Experiences.
  • Scaling Content Marketing Operations.
  • Assessing Content Marketing.

Pre-requirements –

No prerequisites are needed. 

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 1.5 hours

Instructor – Colleen Jones

6. Create massively profitable content marketing campaigns (ClickMinded)

ClickMinded provides a comprehensive learning experience for both beginners and those looking to brush up on their marketing skills.
AppSumo and Neil Patel both suggest this course, and more than 3,000 students have joined to learn SEO-specific skills.
You will have a basic understanding of keyword research, link building, SEO foundations, and how to develop a search-friendly website after completing this course.
The course is organized into eight sections, with supplementary courses on “Enterprise link building,” “Local SEO,” “Pinterest SEO,” and “Amazon SEO” included. If students pass the exam after completing the course, they will be awarded the ClickMinded SEO Certification.

What you will learn – 

  • How content marketing fits into your business.
  • Discovering your “target persona”.
  • Crafting messages that convert.
  • Building a strategic content calendar from scratch.
  • Picking the right channels for your content marketing.
  • Writing copy that converts.
  • Content marketing walkthroughs and templates.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Sophie Tahran

7. Content Marketing Course (The Blueprint Traning)

By giving courses on content generation, content strategies, and content optimization, Blueprint’s Content Marketing training emphasizes the necessity of appropriate content creation.
This advanced content marketing course is meant to help novices become successful, industry-ready content specialists and SEO experts.
If you enroll in this course, you’ll learn about SERP intent, keyword gaps, audience profiles, and pitching, among other aspects of content marketing.
All content marketing modules, video training, and a Slack channel are included in the program. Furthermore, Blueprint refreshes its course every year to ensure that its students have access to high-quality, up-to-date information.

What you will learn – 

  • How to create high quality content (that ranks) at massive scale.
  • Learn to execute multiple content tactics and type, from blogs to podcasts.
  • Over the shoulder strategy, creation and managing of content generation.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – James Reynolds

8. Content Marketing Course and Certification (eMartketing)

The nicest thing about the eMarketing Institute’s lectures is that they put content marketing into the context of internet marketing as a whole.
Students discover that content marketing is a far more involved process than simply producing articles by studying the four phases of content marketing: content generation, content optimization, content management, and content distribution.
Around 120,000 students have enrolled in eMarketing Institute’s free courses and obtained their complimentary ebooks. If you’re interested in taking this course, all you have to do is sign up and you’ll get access to a 161-page marketing ebook.
After you’ve completed all of the lessons, you’ll be able to take an exam and receive a certificate, which will look excellent on your resume.

What you will learn – 

  • Basics of Content Marketing.
  • Types of Content.
  • Content Creation.
  • Content Optimization.
  • Content Management.
  • Content Distribution.
  • Content Marketing Metrics to Monitor.
  • Content Marketing Strategy.
  • Top Challenges of Implementing Content Marketing Strategy.
  • Content Marketing and Online Marketing.
  • Content Marketing and Influencer Marketing.
  • Tools and Apps to Help You with Content Marketing.
  • Content Marketing Glossary.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time. 

Duration – Self Paced

9. Content Marketing: Blogging for Growth (SkillShare)

Examine how entrepreneur Eric Siu develops content for the purpose of achieving your own objectives, not merely for the joy of writing. You’ll learn Eric’s step-by-step strategy for generating great blog material in this 80-minute deep-dive session, which is the same technique that has helped him develop a seven-figure business, Single Grain, and the five-star-rated podcast, Growth Everywhere. 

What you will learn – 

  • 3 easy blogging styles.
  • Brainstorming a relevant topic.
  • Outlining your post.
  • Adding the “meat” to your post.
  • Writing an exceptional headline.
  • Creating an effective featured image.

Pre-requirements –

No prior blogging experience is needed to get started.

Who can take this course –

This class is perfect for anyone that wants to use writing to their advantage, especially business owners and marketers.

Duration – 1.5 hours 

Instructor – Eric Siu

10. Online Content Marketing Course with Certification (IIDE)

With this Online Content Marketing course, you’ll learn how to establish a comprehensive content marketing strategy that attracts and engages your target audience and then turns them into paying clients.
You will be able to build and implement a successful Content Marketing Strategy after completing this comprehensive online Content Marketing course. The IIDE certificate attests to the information and abilities you have acquired.

What you will learn – 

  • Learn how a consumer decides which product to buy and why a content marketing strategy is essential for any modern business.
  • Get familiar with the AIDA funnel and how it governs not just your content marketing strategy but also all your digital marketing efforts.
  • Find out the importance of having a well-defined brand personality, how to position your brand and why buyer personas are helpful.
  • Get familiar with the available content formats, key concepts such as content calendars and learn how to come up with content ideas.
  • Discover the ideal platforms to share various types of content and understand what collaborative content marketing is all about.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 6 hours

Instructor – Aditya Shastri & Nikhil Punjabi


Conclusion –

So there you have it: our concise list of the 10 Best Content Marketing Courses you can enroll in. We hope these courses will assist you in becoming a Content marketing expert. Take a look around to see what other courses are available in digital marketing and related fields. Wish you all the best and Happy Learning!

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