branding courses

Top 10 Online Branding Courses

There is widespread skepticism about what branding is and how it should be used, particularly among small firms and startups. It’s simple to dismiss its concept and reduce it to logos and color schemes, yet many people are unaware that its scope extends far beyond aesthetics and style.
For starters, branding is more than just how entrepreneurs portray their company; it encompasses everything a company does and claims to achieve as a company — even if only one person is in charge of the entire operation. To put it another way, your brand is the collective opinion of your consumers and employees about your company. It’s the style, personality, and values that your company upholds.
All of this means that it’s become even more important for the modern entrepreneur to establish who they are as a company and what values they stand for. Strong branding not only distinguishes you from your competition but also helps to establish your industry reputation, influencing the kind of customers that support and believe in you.
In this article, we’ll look at the top 10 best branding courses from a variety of online learning providers.

List of Top 10 Online Branding Courses

1. Business Branding With Personality: Build An Authentic Brand (Udemy)

You’ve come here to create a business brand that connects with people, creates deep personal relationships, and grows a following.
Perhaps you’re creating a business brand for the first time, or perhaps you design brands for a living and want to be more strategic in order to further your career and create brands that are more than just graphics.
This is the course for you if you want to gain a deeper understanding of your audience, including their concerns, desires, qualities, and behaviors, as well as create a brand personality that emotionally engages them.

What you will learn – 

  • Develop an authentic brand personality with a scientific framework based on your audience.
  • Identify Your Audience Personality Type In Order To Build Your Brand Personality Around It.
  • Understand Why Your Customers Expect More From Your Brand Communication.
  • Build A Personality Foundation Around Who Your Audience Is.
  • Expand Your Personality To Have Attitude, Opinions And An Outlook On Life.
  • Integrate Your Personality Into Your Brand Voice, Language And Tone.
  • Create Content And Copy With The Tone, Language And Attitude Of Your Brand.
  • Apply Your Brand Personality To Marketing Strategy, Touch points And Communication.

Pre-requirements – 

Understanding of some basic branding and marketing terms.

Who can take this course – 

  • Entrepreneurs and Business Owners Who Want To Connect With Their Audience On A Human Level.
  • Designers And Strategists That Want To Bring Their Brands To Life.
  • Anyone Who Wants To Better Understand The Different Human Personalities, And How To Resonate With Them.
  • Brand Managers that want to evolve their brand to become more human.
  • Marketing managers that want to learn techniques to enhance their strategies.

Duration – 3 hours 

Instructor – Steve Houraghan

2. Branding: The Creative Journey Specialization (Coursera)

This Specialization seeks to make branding concepts accessible to all learners and teach them how to examine and apply all essential concepts using a wide range of branding tools. It equips you with the required tools to comprehend brand behavior, comprehend brand language, and learn about the intellectual and emotional factors that underpin brands. It also makes an attempt to teach you the language of visuals. With so much audiovisual content available today, it’s difficult for businesses to stand out. It teaches how to interpret branding initiatives in the context of the consumer experience.

What you will learn – 

  • Create a value proposition for a brand: How it can be positioned and mapped.
  • Learn how to produce meaningful and engaging content.
  • Develop a complete creative pitch.
  • Examine Branding activities through the lens of Customer Experience.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

Any digital, content, creativity, or communication lover can take this specialization. 

Duration – Self Paced

Instructor – Maria Eizaguirre Dieguez, Pedro Cifuentes Huertas, Brian Hallett & Michael Thompson

3. Strategies That Build Winning Brands (Kellogg NorthWestern)

This program is specifically developed for managers and executives who are responsible for traditional branding strategies in any firm and is supervised by Kellogg School of Management’s experienced professors. Enrolling in the program will take you on a trip to study the fundamentals of branding, consumer understanding, brand portfolios, brand health measurement, and developing various strategies to expand your business. Multiple video lectures, practical exams, real-life branding examples, graded assignments with each session, and much more are all included in the program to help you become a branding expert. Furthermore, completing the program with final tests will give you a Kellogg School of Management-signed certified digital certificate of completion.

What you will learn – 

  • Learn to develop your brand’s positioning, character, and purpose.
  • Evaluate the health of your brand using different approaches.
  • Make smart brand portfolio decisions and manage growth.
  • Create a powerful marketing plan for a real-world scenario.
  • Drive growth and defend against competitive attacks using a financial risk assessment.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Brand managers and directors.
  • Brand ambassadors such as customer experience managers.
  • Branding agency executives and team.
  • Founders/entrepreneurs.
  • Marketing, communication, and creative leaders.
  • Growth and strategy leaders, including consultants.
  • General managers.

Duration – Self Paced

Instructor – Timothy Calkins

4. Brand Management: Aligning Business, Brand and Behaviour (Coursera) 

Professor Nader Tavassoli of London Business School contrasts traditional methods to branding, in which brands are viewed as a visual identity and a promise to customers, with brands as a customer experience offered by the entire company. The course includes a brand exercise for your own brands as well as guest films from industry experts.
The goal of the course is to shift the perception of brands from being an organization’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience delivered by people across the entire organization at “moments-that-matter” along the customer journey. Brands are thus more than just an exterior promise to customers; they are also a vehicle of putting corporate strategy into action through internal brand-led behavior and culture transformation.

What you will learn – 

  • How to build brands from a broad organisational perspective.
  • How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome). 
  • How to build brands in multi-brand companies, across cultures and geographies.
  • How to measure brand health in new ways, that is, internally in addition to externally.
  • How to value and capture returns to brands across the organisation – introducing the new concept of employee-based brand equity – and how this is different from the valuation of brands as intangible assets.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 17 hours

Instructor – Nader Tavassoli

5. Digital Branding and Engagement (EDX)

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World, which was created to educate the critical skills required to succeed in this exciting sector. You must receive a Verified Certificate in each of the five courses to be eligible for the MicroMasters Credential.
You’ll learn about the difficulties of managing a digital brand, as well as how rich and captivating content, paired with digital distribution, is critical to brand engagement.

What you will learn – 

  • The inter-relationship between paid, owned and earned media.
  • Consumer change and how it is altering brand communications.
  • Content marketing and how owned content can be distributed across company-owned digital media assets.
  • The value of Earned Media which interests your audience.

Pre-requirements – 

  • You will need access to a Google Account (FREE to create) to complete the activities in this course.
  • You will also need access to YouTube to watch a range of videos which are provided to illustrate examples of digital branding and engagement.

Who can take this course – 

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba, and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer courses to learners in these countries and regions, the licenses they have received are not broad enough to allow and offer this course in all locations. edX truly regrets that U.S. sanctions prevent them from offering all of our courses to everyone, no matter where they live.

Duration – Self Paced

Instructor – Sonia Dickinson

6. The Secret Power of Brands (FutureLearn)

This course, offered by famous consultant Robert Jones, is a collaboration between the University of East Anglia and influential brand firm Wolff Olins.
Practitioners from organizations such as Virgin and Google will teach you. You’ll get access to a wealth of theory and practical tools, as well as insights and methodologies from the intersecting realms of technology, design, and branding.

What you will learn – 

  • Explain what a brand is, and how it influences people’s actions.
  • Describe the shape, and the changing dynamics, of the branding industry.
  • Start to build a brand by defining a sense of purpose.
  • Evaluate the role of design in branding, and the four dimensions on which it works.
  • Assess the advantages and techniques of brand-led management.
  • Imagine the future of branding, and start to build your personal brand.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing, or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Master’s in branding or brand management would be like.

Duration – Self Paced

Instructor – Robert Jones

7. Advanced Branding (LinkedIn Learning)

How much time have you spent thinking about your brand? Is it deliberate or merely coincidental? What message does each component send to customers—your logo, website, service, and even company culture? Advanced branding is considering what sets your firm apart from the competition and applying that into every aspect of your organization, including design, messaging, marketing and public relations, and company vision. In this course with marketing expert Brad Batesole, you’ll learn what branding is, how it works, and how you can establish and manage a more competitive brand.
Learn about merging your brand across numerous customer touchpoints and keeping track of your brand as your company expands, as well as best practices for researching, developing, visualizing, and managing your brand.

What you will learn – 

  • Components of Branding.
  • Brand Research.
  • Brand Development.
  • Brand Experience.
  • Brand Touch Points.
  • Brand Management.
  • Brand Loyalty.
  • Brand Validation.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 1.5 hours

Instructor – Brad Batesole

8. Strategic Brand Management (EDX)

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World, which was created to educate the critical skills required to succeed in this exciting sector. You must receive a Verified Certificate in each of the five courses to be eligible for the MicroMasters Credential.
You’ll study how to apply the concepts of advertising and marketing to branding in this course, which is part of the Marketing in a Digital World MicroMasters program. We’ll look at issues and techniques for establishing, measuring, and managing a brand, such as direct and indirect brand equity measures, structures of desired brand knowledge, brand element selection, development of supporting marketing programs, and brand management over time.

What you will learn – 

  • Develop a framework to identify and establish brand positioning and values to build customer based brand equity.
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity.
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity.
  • Design specific strategies that focus around extending, revitalising and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).

Pre-requirements –

Successful completion of MKT1x and MKT2x

Who can take this course – 

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba, and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer courses to learners in these countries and regions, the licenses they have received are not broad enough to allow and offer this course in all locations. edX truly regrets that U.S. sanctions prevent them from offering all of our courses to everyone, no matter where they live.

Duration – Self Paced

Instructor – Ian Phau

9. Branding Foundations (LinkedLearning)

Brands that are strong and effective provide you a competitive advantage in the industry and help you weather market storms. This course gives you the tools and frameworks you need to establish brand equity, whether you have an existing brand or are starting one from scratch. Learn how to develop your fundamental principles, link them to your brand, and effectively launch and convey your brand both internally and externally via social media, PR, advertising, packaging, and other channels. Drew Boyd, a marketing professional with over three decades of expertise, also demonstrates how to monitor brand performance and maintain its value and relevance over time as an instructor.

What you will learn – 

  • Understanding Branding.
  • Defining the Brand.
  • Positioning the Brand.
  • Expressing the Brand Identity.
  • Communicating the Brand: Internally.
  • Communicating the Brand: Externally.
  • Measuring Brand Performance and Value.

Pre-requirements – 

No prerequisites are needed.

Who can take this course – 

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 1 hour

Instructor – Drew Boyd

10. Branding & Marketing for Startups: Learn How To Stand Out (Udemy)

Mac Piechota built this course to demonstrate that it is possible to construct a successful physical product brand without a large budget (albeit money is still required), and he will do so by demonstrating how it is done through real-life case studies. However, rather than relying on a ready-made solution, you should cultivate the proper mindset, seek inspiration, and study top branding methods and approaches that will help you expand your business.

What you will learn – 

  • Understand the true idea of branding and why people buy brands.
  • Define a real value of your product.
  • Identify your target customer like a pro.
  • Turn your personal values into more customers.
  • Learn how to be different and charge more for it.
  • Create brand personality to build relationship with your customers.
  • Learn top techniques for finding a sticky brand names.
  • Speak voice, that your customer love to listen.
  • Turn your personal story into fascinating brand story, that brings more customers.
  • Use your team to take advantage over bigger competitors.
  • Learn basics of color and typography to choose the right combination for your brand.
  • Design great looking logo on a budget.
  • Use images to increase price and maintain consistent brand experience.
  • Style your brand like a pro with creating mood board.
  • Find professional graphic designer without breaking a bank.
  • Learn tips on hiring copywriter & photographer.

Pre-requirements –

  • Open mind
  • Willingness to take action

Who can take this course – 

  • All entrepreneurs running physical product business, who want to take their brand to the next level.
  • Physical product startups founders.
  • Marketing and brand managers.
  • Anybody interested and willing to learn more about branding.
  • Case studies involve mostly sectors like: fashion, accessories, food or homeware. Perfect for Lifestyle Brands, but all Industries are welcome!

Duration – 1.5 hours

Instructor – Mac Piechota

Conclusion – 

These were the 10 Best Branding Courses available online. We hope you found what you were looking for. Hope these courses will assist you in becoming a Branding expert. Take a look around to see what other courses are available in digital marketing and related fields. Wish you all the best and Happy Learning!

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