app marketing course

Top 10 Online App Marketing Courses

Apps are a complex ecology, and many people struggle to understand them. When we apply the same digital marketing techniques to app marketing, we achieve to some level but fall short. This makes many wonders if app install prices could be reduced or if there are enough natural ways to promote apps and get them in front of the right people. Yes, and this post will assist you in finding the best app marketing school to help you champion app marketing and create excellent results for mobile games, mobile apps, your clients, or your own company.

List of Top 10 Online App Marketing Courses

1. Mobile App Marketing (Udemy)

The course teaches you how to turn your app into a legitimate business. This is what distinguishes this course from others. I understand that you are enthusiastic about your app concept and want to get it done as quickly as feasible. However, as an app entrepreneur, you must grasp what it takes to turn your app into a viable business.
App business models, high-level business strategies, and app business planning are all covered in this course. This is what distinguishes this course! This course will help you become a better businessperson and an app entrepreneur.
It takes roughly 6 hours to complete the course. So in less than half a day, you can change yourself into a lot stronger app entrepreneur. Take the course right now and see what you can learn.

What you will learn – 

  • Get 1,000,000+ downloads for your app.
  • Top app monetization strategies.
  • Improve user retention, engagement, reviews and minimize uninstalls.
  • Personal help from the instructor in office hours and via messages in the course.
  • You will learn ASO (app store search optimization) and rank highly in Apple App Store and Google Play.
  • Get publicity for your app which will give you wide exposure.
  • Learn about mobile app business models.
  • You will learn how to grow your business beyond just apps.
  • You will be able to more accurately predict which app ideas might be good and which might not be too good.
  • You will become a much stronger mobile app entrepreneur.

Pre-requirements –

Be excited to grow your app business into a big success.

Who can take this course – 

  • Mobile app entrepreneurs.
  • Mobile app developers.

Duration – 6 hours

Instructor – Alex Genadinik

2. App Marketing by Google (Udacity)

Your company would not exist if it did not have customers. Marketing assists you in gaining a better understanding of your target market and tailoring your product to meet their wants. This course will teach you how to plan a strategy for finding your ideal user, how to connect with them, and what to say once you’ve found them. This covers everything from research to planning to execution, as well as how to expand your user base.

What you will learn – 

  • Learn to define and create a targeted marketing plan for specific user segments.
  • Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
  • Conduct competitive analysis in order to create your unique value proposition.
  • Create marketing goals in order to focus your marketing plan.
  • Start thinking about your distribution plan and consider what keywords work best for your goals.
  • Learn about the beta-testing community, and prepare your landing pages.
  • Prepare, launch, execute, and gain your first users.
  • Outline a go-to-market strategy and gain the know-how to execute on it.
  • Learn SEO.
  • Learn about paid and free customer acquisition methods from Ads.
  • An introduction to social marketing, email marketing and more.
  • Learn to use data to iterate and optimize your marketing plan.

Pre-requirements – 

There are no formal prerequisites for this course, and you can complete it using our aBarkment app as an example. If you have your own product idea, however, we recommend that you look into our Product Design and Rapid Prototyping courses. You can use the mockups from those courses to get even more out of this course’s lectures and exercises.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Lauren Castellano & Roni Bonjack

3. Mobile App Marketing & App Store Optimization ASO (Udemy)

This course is for persons who are in the midst of releasing an app, or who have already done so, and want to increase their user base in order to increase their ASO revenue.

What you will learn – 

  • This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. The simple, step-by-step, over-the-shoulder instructions will cover all important topics like App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more.
  • App Store Optimisation and how to get tons of downloads for free.
  • How to get featured in the Apple App Store or Google Play Store using ASO.
  • Difference between SEO vs. ASO and how to create the right strategy.
  • How to create amazing app icons, screenshots and videos that convert users.
  • Case study: how to launch and get thousands of pre-orders.
  • How to take advantage of the amazing A.A.R.R.R. model.
  • How to monetise your app and choose the right pricing strategy.
  • How to get free users with proper marketing.
  • How to scale your app and use paid marketing with ASO.
  • How to grow your social media profiles and get free influencers.
  • How to avoid un-installs and increase “retention”

Pre-requirements –

  • Have an idea for an app.
  • OR be currently building an app.
  • OR have already launched an app.

Who can take this course – 

  • Anyone who is thinking about launching an app.
  • OR anyone who is currently launching an app.
  • OR anyone who has already launched but want to do better.

Duration – 7.5 hours

Instructor – Darius Mora

4. Online App Store Optimization Course with Certification (IIDE)

With IIDE’s online app store optimization course, you’ll learn how to improve your Android and iOS apps to attract more app store visitors.
You’ll be able to secure improved visibility in app stores, increase conversion rates, and understand ASO tools, techniques, and strategies by the end of this comprehensive online App Store Optimization course. The certificate from IIDE attests to your newfound knowledge and abilities.

What you will learn – 

  • Introduction to App Store Optimization (ASO).
  • App Store Optimization (ASO) Fundamentals.
  • Localising your App for Different App Stores.
  • App Store Optimization Tips & Tools.
  • Analyzing Your App’s Performance.
  • Conversion Rate Optimization.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – 1 hour

Instructor – Rushabh Sheth

Sign up for the course at –

5. The ONLY iOS & Android App Marketing Course You’ll Ever Need (Udemy)

Since 2008, Marc Stock has worked as a mobile game app designer, author, teacher, app marketing researcher, and expert. He brings a wealth of knowledge to this training program, which he transforms into fantastic learnings. He’s taught over 40,000 pupils online, so it’s no surprise that his methods are praised. This is the best app marketing course available, in our opinion.
This course is 5 hours long and contains 244 lectures, making it one of the most comprehensive on the subject. The best thing is that it is up to date with current ecosystem modifications. You’ll learn how to raise your app’s downloads on iOS and Android, generate and increase revenue, improve your app’s ranks, and become a true expert in numerous marketing tactics for your app.

What you will learn – 

  • Increase Your iOS & Android Downloads.
  • Increase Your App Rankings.
  • Increase Your Revenue On A Zero Budget!
  • Successfully Know How To Market & Promote Your Apps.
  • Avoid Many Costly Pitfalls That Can Destroy Your App Launch.
  • Learn Strategies That Work Today And Now – Not 1-3 Years Ago!
  • This Comprehensive Course Is Strictly For Beginners, however Many Strategies are Very Powerful for Getting Downloads!
  • Learn Easy Super Hacks To Increasing Your App’s Downloads!
  • Updated for 2021 and Beyond!

Pre-requirements – 

  • The Student Should Be An App Developer Or At Least Starting To Code.
  • Have an Internet Connection.

Who can take this course – 

  • For All App Developers.
  • For Anyone Who Wants To Start A Successful App Business.
  • For Those Just Developing Their iOS Or Android App.
  • For those Interested In Marketing And Promoting Their App Successfully.

Duration – 5 hours

Instructor – Marc Stock

6. Marketing your Android apps (EDX)

Almost everyone who creates Android applications considers the prospect of reselling them. The app development market is flourishing, and there are plenty of opportunities for people to join in. However, despite how simple it may appear, selling Apps is actually extremely complex.
Selling access to it is probably the most obvious method to get started, but it isn’t the only way. This course will teach you numerous methods that can be incredibly profitable.
Find out how to market and sell your apps. This course will teach you how to advertise, monetize, and publish your app using the best techniques. It also includes an overview of business models for making money with a mobile app utilizing Google AdMob, Google’s mobile advertising platform created exclusively for mobile apps.

What you will learn – 

  • How to Monetize your application.
  • Learn when to use ads to Improve user experience.
  • How to get, engage and maintain your user base.
  • Display Banner and Interstitial ads in an app.
  • Licensing and monitoring your application.
  • Publishing your application.

Pre-requirements –

This course is designed for people who want to learn about monetizing mobile applications, it is not a programming course, knowledge in mobile applications development is required to fully understand the course content.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Jojo Giuffra & Pedro Borrayo

7. The Complete App Marketing Course (Udemy)

This new course, which has received a lot of positive feedback and reviews, teaches you how to achieve 100 times more downloads than you already have, how to get free PR for your app, how to monetize your app, and how to anticipate app ideas that will help you earn more cash. bonus: It contains exclusive information on how to get your app noticed in the App Store and Google Play Store.
You’ll also learn about app download growth hacking strategies, how to rank higher in the app store search algorithm, and how to leverage advertising to boost downloads.

What you will learn – 

  • You will get 100X the number of downloads you currently have.
  • You will learn the fundamentals of the mobile app business.
  • You will learn App Store search Optimization (ASO).
  • You will learn how to correctly monetize your app.
  • You will learn how to get press for your app.
  • You will learn how to get featured on the App Store and Google Play store.
  • You will be able to better predict the app ideas that will generate more revenue.
  • You will learn how to quickly go from 0 to 1000 customers.

Pre-requirements –

  • You want to get loads more downloads for your existing apps.
  • You are looking to start a mobile app business.
  • You want to become a mobile app marketer.

Who can take this course – 

  • Mobile app developers.
  • Mobile app entrepreneurs.

Duration – 4 hours

Instructor – App Brewery Co.

8. Mobile App Marketing Course (DigitalVidya)

This course not only teaches Digital Marketing skills but also covers marketing fundamentals and customer behavior.
After registering, you will receive information about how to join a live instructor-led online Mobile App Marketing course for one month. These sessions are accessible from any location.
You will be qualified to take the CMAM Exam at your choice testing center after completing a one-month Mobile App Marketing training program.

What you will learn – 

  • History of Search & Introduction to SE.
  • On-Page Best Practices.
  • Keyword Research & Competitive Analysis.
  • SEO Friendly Design & Architecture.
  • Technical Website Optimization.
  • Link-Building.
  • Social,Local,Mobile (SoLoMo) SEO Strategies.
  • SEO Site Audit.
  • Algorithm Updates.
  • SEO Tracking.
  • The Future of SEO.
  • SEO Career Paths.

Pre-requirements –

No prerequisites are needed.

Who can take this course – 

  • Sales & Marketing Professionals. 
  • Entrepreneurs/Business Owners.
  • Digital Marketing Professionals.
  • Students.

Duration – 12 hours

Instructor – Himanshu Arora, Gaurav Arora, Bhaskar Thakur & Binay Tiwari

9. Hands-On App Marketing Course: Start Making Money from Apps Today (BitDegree)

Launching your iOS app is exciting. What is even more exciting, is understanding how to monetize your app and turn your iOS app into a source of revenue. It can be quickly done by mobile app marketing and incorporating advertisements into your apps. However, there are a lot of different methods of achieving this, and some are more successful than others. Learn how to promote an app & how to monetize an app effectively by using simple concepts of app marketing.

What you will learn – 

  • How to Add Monetization Tools to Your iOS Apps (AdMob, Chartboost, Revmob).
  • How to Upgrade to the Latest Version of the Monetization Tools.

Pre-requirements –

Access to OS X or Maincloud.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration –  Self Paced 

Instructor – Yohann Taieb

10. Learn App Marketing (AppBrewery)

Because the App Store has over 2 million apps, we believe it’s critical to educate you with both design and growth-hacking abilities to help your app stand out. As a result, you can transform that million-dollar app idea into an actual business.
Are you a maker who enjoys creating apps but can’t seem to figure out how to promote them? Making the app is just one step in the process. There are a lot of apps on the store that has great features, but no one knows about them because they aren’t well-marketed. We’ll go through the 20% of app marketing that produces 80% of the outcomes. As a result, you may take your software and make it a hit in the App Stores.

What you will learn – 

  • How to Market Your App or Launch a Digital Product.
  • Idea Validation – How to Save Yourself Money and Time.
  • App Monetisation Methods – How to Make Money From Your App.
  • How to Optimise Your App Store Listing.
  • Growth Hacking Techniques for App Downloads.
  • How to Get Press for Your App Launch.
  • How to Get Your App Featured on the App Store.
  • App Store Optimization – How to Rank Higher on the App Store Search Algorithm.
  • The Right Way of Using Paid Advertising to Drive Downloads.
  • Reviews and Ratings – How to Get More 5 Star Reviews.
  • How to Use App Analytics to Increase User Retention.
  • Black Hat Methods of Getting More App Downloads and Revenue.
  • Bonus: How to Use Bootstrap to Build an App Showcase Website for free.

Pre-requirements –

No prerequisites are needed.

Who can take this course –

This course is open to anyone who wants to learn more and make better use of their time.

Duration – Self Paced

Instructor – Angela Yu


Conclusion –

So there you have it: our concise list of the 10 Best App Marketing Courses you can enroll in. We hope these courses will assist you in becoming an App Marketing expert. Take a look around to see what other courses are available in Digital Marketing and related fields. Wish you all the best and Happy Learning!

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